You'll learn the envelope and letter style to get maximum seller lead response when mailed to homeowners who are likely to sell to build your database.
I hope you had a wonderful Thanksgiving and you're getting rest over the weekend, ready to end the year strong.
We're working with our clients in December on how to build their database with people who want to sell their home. Specifically this week by using direct mail to get homeowners to call you about listing their home.
In my last video, I answered the question “How do I get a mailing or phone list of homeowners likely to sell?"
Now once you have that list, what's the best way to approach them to see if they are interested in selling their home using media (direct mail, email, Facebook ads, direct mail, etc) over manual cold calling?
If you don’t have any money, you’re stuck making cold calls. This is prospecting. This is the art of persuasion one-to-one. It’s where most people start. And it's where you should start to learn how to sell.
However, if you’re lucky enough to have money to invest in marketing (typically $250k+ GCI), you can write that same message down on paper and mail it to them - saving you a lot of time. This is the art of salesmanship in print. We call this "copywriting." This way people call you, instead of you calling them.