I just returned from a mastermind last week with many of the top team owners in the USA.

These are all clients for Radio and Television Experts (RATE) who spend a lot of money on lead generation.  

Here are the top 3 ads everyone’s generally running:  

1.  Get a free cash offer on your home
2. Get a free home value estimate
3. Search all homes for sale for free
   

These are backed up with success stories and celebrity endorsements. 

The top problem for literally everyone in the room is getting all these prospects to take a buying or selling strategy call or an in-person appointment. 

Here’s how the best performers are doing that: 

• Calling all new leads within 60 seconds and 3 times a day for 10 days 
• Calling the leads 2-3 times in a row if they don’t answer 
• Sending videos via iMessage to the prospect if their email/number is blue
• Daily accountability with agents to ensure meticulous lead follow-up 
• Put the agents on salary/W2 to ensure it gets done, or hire ISAs. 
• Using AI to listen to the phone calls to coach the agents to the perfect script 
• Dripping out daily branding videos/mail/retargeting to build prospect trust 
• 36+ touch campaigns after the first 10 days for a long-term nurture 
• Never-ending agent recruiting to replace low performers fast 
  

Our clients showed examples from stage of their lead nurture videos, like these: 

www.getvyral.com/examples 

A few invite home services vendors to participate in their marketing to offset their expenses, typically $250-500 a month, with lenders paying up to $ 2- 3k a month. 

PRO TIP: Use ChatGPT to write your advertising agreement. 

And when it comes to agent recruiting, the #1 lead-generation message to start a conversation with a peer is to offer them a free copy of your listing presentation. 

Case in point, here’s the #1 performing Vyral Marketing client email today which brought in 133 agent recruiting leads to a landing page for Vija Williams. 

(more on this next week)

At the end of the first night, we got our clients, past clients, and guests together for a dinner to talk about what’s working now to earn the trust and attention of the consumer. 

Those are just a few of the big takeaways for me. Outside of that, everyone is anxious that homes are taking longer to sell this spring. I can feel it in the room.

That's all for today. Here are just a few tips to let you know what’s on your peers’ minds in the industry. 

If you’re a client or thinking about signing up for Vyral Marketing, I’m here to point you in the right direction.