A helpful story for you today to start your week off right...
Rachael Richards is a client of ours in Phoenix. She's a very competent and experienced real estate professional who's worked with us for quite some time.
According to Zillow there are 27,322 homes for sale there right now, the highest since 2016. Inventory, depending on your source, is up 47% from last year.
ChatGPT says one-third of those homes are cutting prices, with nearly half offering buyer incentives such as closing cost assistance or rate buydowns.
Needless to say, on the ground, investors and wholesalers are having a field day lowballing everyone desperate to sell.
We sent a topic to her database on "How to Handle a Lowball Offer".
(She's so busy, we just sent out the article - she didn't have time to shoot a video.)
A few days after her lowball offer email launch, a past client of hers came into the office to ask her some questions on the topic.
This client had been on the fence about selling their home. After answering their questions, Rachael was able to help the client, and they decided to list their home.
After that, since she has a database of very affluent owners, she sent out this video on a 721 exchange (where you move your investment property into a REIT for tax deference)
On the day of the email launch, Rachael received two phone calls. One past client, a real estate investor, wanted to meet in person to discuss the topic. The second phone call was from a past client, who asked her some questions. The conversation ended with a high-potential listing later in the fall.
Here's what she wrote us.
"I have been a top-producing agent for over 20 years, and we've had the pleasure of working with Vyral for a long time. For most of my career, my team has been small and powerful with higher production per person. We spent a couple years growing the team but decided that model was not for us and went back to what always worked- a small group of specialists that allows us to better manage very high standards. As part of this restructuring, we stripped everything down with our advertising and then added back the marketing that worked. Vyral was the first step and our results were immediate. Every email or video has resulted in at least one new listing appointment or listing taken.Vyral has also made a lot of improvements to their systems, processes, technology, and abilities over the years. Their support is solid and the impressive content gets results. It's easy and allows us to focus on what we do best, which is listing and selling homes!"
Thank you, Rachael.
The takeaway here is to make sure you're sending relevant messages to your database that enter the conversation going on in the customer's mind.
We have them for you, pre-written or custom-written.
Send out an email this month on how to handle a lowball offer to everyone in your CRM, Gmail, and cell phone. If you're shifting to a balanced or buyer's market - it will work really well right now.
