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Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

Recent Posts

How Michael Perna Has Grown to Sell Nearly 1,000 Homes a Year

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By Frank Klesitz in Success Stories on Oct 25, 2023

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How Julianne Lesniak Generated 397 Inbound Phone Calls from Sellers 

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By Frank Klesitz in Success Stories on Oct 18, 2023

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How Ed Sexton Generates Leads for His Team Inside His Brokerage

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By Frank Klesitz in Success Stories on Oct 10, 2023

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How Chip Hodgkins Grew His Database 4x with Local Housing Webinars

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By Frank Klesitz in Success Stories on Oct 5, 2023

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How Matt Manoogian Sells $30 Million in Volume From His Warm Contact List

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By Frank Klesitz in Success Stories on Sep 27, 2023

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How Alexander Prewitt Maintained $25 Million (Volume) with Phoenix Transactions Down 50%

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By Frank Klesitz in Success Stories on Sep 18, 2023

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How Ryan Hvizda Grew From 100 to 145 Deals (While Exiting Production)

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By Frank Klesitz in Success Stories on Sep 2, 2023

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Join us at Built How 2023 in Phoenix

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By Frank Klesitz in Frank's Diary on Aug 28, 2023

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Come on down and join me in Phoenix in two weeks for the Built How event.

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Seychelle Van Poole’s $68 Million Marketing Plan for Work-Life Balance

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By Frank Klesitz in Success Stories on Aug 24, 2023

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Seychelle Van Poole fills us in on her marketing plan to sustain her $68+ million year (volume) real estate sales business in Dallas so she can enjoy a better work-life balance after years of working 60-70 hours a week. She just hired us to get her 36-touch database marketing plan in place after the loss of her marketing person who left to earn their MBA. This is in addition to her 150 key referral partners who get quarterly gifts, 2 big events a year (you have to call her to register), and a farm/past client mailing list of 10,000+ who receive a direct mail piece 18x a year. Seychelle’s database-driven business is built on long-term relationships, and “not chasing strangers” she says. In this interview, you’ll see the marketing plan she’s chosen to follow for success so you can model it in your business, too.

Contact Seychelle for referrals or questions

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Vyral Marketing RealSynch Integration

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By Frank Klesitz in Frank's Diary on Aug 1, 2023

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Frank Klesitz Mail a Letter

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I want to recommend you sign up for RealSynch as a Vyral Marketing client.

The reason is simple. When we send a video email out through your email marketing program, we can track the people who click the links. You want to call these people.

For example, let’s say we send out a video on ‘The 3 Things You Must Know Before You Sell Your Home”.

We can track everyone in your database who takes time out of their day to watch it. That’s a very, very, very valuable list. We can “shake the trees” to find it for you with a relevant video.

The problem is that information is stuck in your email marketing program. Normally, we go in and export it for you into a spreadsheet. But there’s still a problem…

It does not give you any context as to who the contact is, their transaction history, the last time you contacted them, additional phone numbers, notes from past conversations, etc.

That’s all on the contact record over in your CRM.

RealSynch will push the people clicking email links back to your CRM with a call task.

This makes it super cheap and easy to set appointments from your database. All the information is right there for your salespeople or appointment setters to make their calls.

It takes two steps to make an immediate call list of engaged people in your database:

  1. Send out a video email message that’s relevant to someone thinking of selling their home

  2. Call the people who click to watch it for appointments from a follow-up task in your CRM

That’s the first integration I would set up immediately as a client.

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How Dave Hooke Earns $1.5 Million GCI a Year from His Database

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By Frank Klesitz in Success Stories on Jul 1, 2023

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I have a great interview to share that’s worth your time.

Dave Hooke is a client of ours in Southern Pennsylvania.

Last year he sold 350 homes for $3.1 million in GCI ($102 million volume). He’s already sold 175 this year to date.

He told us that 50% of that business (about $1.5 million GCI) came from his database. It’s on track to be the same this year.

The rest of the business was mostly from his cash offer investor division, paid leads (Realtor, Zillow, et al.), and radio/television advertising.

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LookOverSpringsShoulder Summer 2023 update

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By Frank Klesitz in Frank's Diary on Jun 26, 2023

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I’m writing you since you signed up for this program, or you were interested at one point in time.

All the replays of my meetings with Spring to get her listing marketing dialed in are at www.LookOverSpringsShoulder.com. Just scroll to the bottom of the page.

We got her marketing up and running right away.

You’ll see us:

  • Export and clean up her database
  • Create her seller website (sellingthe801.com)
  • Make a “Why List with Us” pitch video
  • Make her seller YouTube videos
  • Send a seller lead-generation email out
  • Create a letter for her top database contacts
  • FB/IG retargeting videos for sellers
  • Pick a “likely to sell” farm of homeowners
  • Build a VIP buyer list to market for seller leads
  • Get a VA in place to set appointments

The challenge you’re seeing at our meetings, however, is she’s not the one going on the listing appointments – her agents are. It takes time to train them.

Why?

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    Official Video Marketing Plan

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