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Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

Recent Posts

How Can I Zero Cost My Marketing?

Frank Klesitz
By Frank Klesitz in Frank's Diary on Oct 10, 2024

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Three clients asked me this last week, likely because existing home sales just dropped even further.
 
(Hopefully, the .5% rate cut reverses the trend)
 
Pretty much everyone in the home services niche is feeling the pinch, and when lead costs go up with revenue down, strategic partnerships are typically the answer when you've maxed out how much prospecting you can do alone.
 
Your database as a real estate agent is very valuable. Here are a few professionals who would benefit from exposure to it.  
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Miami eXpcon 2024 Client Appreciation Meals

Frank Klesitz
By Frank Klesitz in Frank's Diary on Oct 6, 2024

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expcon2024

Will you be at eXpcon 2024 in Miami?

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You Don't Have To Use Our Topics

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By Frank Klesitz in Frank's Diary on Sep 27, 2024

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While we prepare pre-written topics for you as a client, I want to share the formula for creating a 100% custom video script today.
 
(When you take professional speaking or webinar training, this is what they teach you. Nothing I share with you today is unique.)
 
We were asked quite a bit back in September, "Can I create a custom topic instead of the one you've sent me?"
 
I think the Fed's rate drop was timely news and required a quick pivot in the content strategy.
 
The answer is, "Yes, of course!"
 
As a client, you don't have to use our suggested topics. We'll write scripts with you on your monthly strategy call as part of our implementation service.
 
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October 2024 Client Video Topics & Lead Generation Offers

Frank Klesitz
By Frank Klesitz in Video Topics on Sep 24, 2024

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Here’s what to send to your list next month…

Here’s the replay of our strategy call from September where we plan your October topics for your two (2) educational videos and one (1) monthly offer for immediate response on our Vyral Marketing Plan

Real Estate Agent

Video #1: Is Staging Worth the Time and Cost?
Video #2: Why Do Buyers Back Out of Closing at the Last Minute?
Lead Campaign: Free Home Value Estimate

Real Estate Trainer (Recruiter)

Video #1: What Are Today’s Best Sources for Seller Leads?
Video #2: When Do I Know It’s Time To Hire My First Assistant?
Lead Campaign: Get My Buyer Presentation

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Virtual Assistant Recommendation

Frank Klesitz
By Frank Klesitz in Frank's Diary on Sep 19, 2024

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"How can I hire someone to book meetings for me?"
 
I want to share a resource with you about this...

Our best clients have dedicated appointment setters (e.g., ISAs) who call the relationships in their database to set discovery phone calls.

Ideally these are the people watching your videos and opting into your landing pages from your database on our marketing plan.

I recommend $5 an hour plus $10 per appointment met, paid bi-monthly via Wise, working Tuesday - Saturday 12 pm - 8 pm using Google Workplace and Zoom Phone with Number Verifier hired anywhere with a neutral American accent.

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Featured Work: Matt O’Neill

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By Frank Klesitz in Client Examples on Sep 15, 2024

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Matt O’Neill in Charleston, SC, owns one of the top-producing agent teams in the USA, with over $1 billion in real estate sold, according to the Wall Street Journal.

https://www.zillow.com/profile/MattONeill

He’s hired us not once - but twice now - to implement his database marketing plan.

Matt started with us in 2016 before moving in a different direction in December 2023. He wanted to grow his in-house marketing team with a vision larger than we could execute.

That all changed in March 2024 when Matt restructured his business, dropping his in-house marketing plans and re-doubling down on consistent videos sent to his database, shot quickly on his iPhone or webcam, and sent to us for optimization and promotion.

He’s now back as a client with updated messaging for the modern seller. He also wrote us this nice email (with permission to share) on the improved quality of our video editing:

Screenshot 2024-09-15 at 4.19.48 PM

Here’s what we're accomplishing for Matt to get more listing appointments from his #1 asset - his existing database of past clients, sphere, and buyer/seller lead nurtures.

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What if I Don't Have a Database?

Frank Klesitz
By Frank Klesitz in Frank's Diary on Sep 11, 2024

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A prospective client asked me this question last week.

This gentleman has been in the mortgage industry for 10 years without a CRM.

He purchased leads, worked them, and threw them away.

He knows he needs to change his strategy with the Fed's rate drop (it's why we spoke), but I can understand that hiring us without any emails on file is difficult.

So, if you, too, "don't have a database," here's what to do...

I asked him to download the "Export Contacts by Covve" application on his phone.

This is a quick way to export all your contacts to a spreadsheet.

He had 2,299 people in his address book!

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How James Goodman is Taking More Listings to Transition from a Buyer-Heavy Team

Frank Klesitz
By Frank Klesitz in Success Stories on Sep 10, 2024

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James Goodman, a real estate team leader out of Phoenix, has made a strategic shift from running a buyer-heavy team to focusing more on listings—a move that's critical with the compression of commissions.

To make this transition, he’s running home-selling workshops designed to secure listings and leveraging Vyral Marketing to deliver consistent, engaging video content to position him as the go-to expert in his community.

With his focus now on listings, James is ramping up agent recruitment too. He’s launching a second Vyral account specifically for attracting and onboarding talent.

This shift from buyers to listings is helping James grow his business and thrive in a challenging market. Thank you, James, for being a client! 

 
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How John Salkowski Converts Long-Term Lead Nurtures in His Database

Frank Klesitz
By Frank Klesitz in Success Stories on Sep 3, 2024

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John Salkowski - a real estate broker in Collegeville, PA, and Naples, FL - has two accounts with us. One is for real estate agent recruiting, and one is for consumers (listings and buyers). He needed a better way to stay in touch.

Since hiring us in 2017, he consistently gets homeowners in his long-term nurture database reaching out to sell.

For example, during the interview, he said two listing leads "called me today" to sell their home. "This is after thousands of days in my database," he clarified. He also sends coaching and training videos to real estate agents to attract them to his brokerage.

"I have 10 pending and 10 listings right now from all this work," he shared. "Most all of it comes from Google Ads (free home value requests and searching for homes) and working my database."

In this interview, you'll learn how John maintains a consistent pipeline of listings and agent recruits by marketing his database through video, email, and social media.

Thank you for being a client for all these years John, and sharing your insights today!

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We helped a client get on CNBC!

Frank Klesitz
By Frank Klesitz in Frank's Diary on Aug 28, 2024

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I want to give a shout-out to our client Chip Hodgkins in Syracuse, NY.

They are building a giant microchip factory there to reduce our reliance on Taiwan, and it's bringing in a lot of money, jobs, and housing needs.

Back in the day, we decided to include local reporters (and even politicians) on his Vyral Marketing Plan. You can find their contact information on local news and congressional websites. 

Here's the local media for Syracuse. You can find the reporters and journalists for your media list this way. You can also buy access to a media database like the one below.

Media list

They are always looking for reliable sources and stories. The best strategy is to monitor the national news media for big real estate stories in the morning, then immediately reach out to local reporters with that story and your locally relevant comment on it to be included in their evening or next day piece. You can hire someone specializing in pitching the media to do this for you.

Over the years, they received his video emails, and he invited them to community webinars on the housing market. Advertising on the radio also helped him build influence.

The local media started reaching out to him occasionally for low-risk comments on the morning and nightly news, which led to getting approached this week by the national news media for CNBC!

That's how media mentions work—they start small locally and then expand to the national media.

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Vyral Marketing Recommended Books

Frank Klesitz
By Frank Klesitz in Frank's Diary on Aug 27, 2024

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Books

Here are a few books I recommend you read to deepen your thinking on how to set more quality meetings and build pipeline.

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Let's make a free video together

Frank Klesitz
By Frank Klesitz in Frank's Diary on Aug 26, 2024

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I got a call from a senior loan officer about getting back on the Vyral Marketing Plan now that rates have dropped a bit. It looks like they may come down more after the Fed’s September meeting.

There are two ways she gets mortgage business…

  1. Relationships with productive real estate agents
  2. Repeat and referral business from her past clients and sphere

I told her I bet we can kill two birds with one stone here.

She will send out one Q&A or monthly mortgage market update a month, and for her second video, she will interview a top-producing real estate agent to answer a common question.

This way, she will get 12 videos out with just her and 12 agent interviews out a year. She’s most excited about the agent interviews because it's a reason for an appointment with a top producer.

Before she signed up, she was skeptical. She didn’t like being on video (very few people do!) and was unsure of the product quality. We offered her a free video shoot to see how it went.

After her free consultation, we scheduled a time the following week in Riverside. She invited her real estate agent partner to the shoot, and we knocked them both out in 30 minutes.

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