Well, the verdict is in for our real estate agent clients - coming soon listings and off-market lead-generation are here to stay. I'm sure you've read the news...

In April, in addition to your two helpful longer-form Q&A or story videos, I would like you to send out a lead magnet inviting people to join your VIP Home Buyer List. This way, buyers can sign up to access inventory they can't see online. This is the hottest real estate message right now.

Then, simply call and verify their intent and ability to close (this is what separates a principal buyer from a wholesaler). Now, you ethically have a list of motivated, sincere, and legitimate buyers you can use to close deals and even generate listings with an "I may have a buyer for your home" message.

Here's what the landing page looks like.....

 Matt generated 61 motivated buyer opt-ins from this very lead magnet. This likely resulted in 18 appointments and 6 closed deals. 

We have the email, social media post, and the 1-minute video retargeting ad script ready to go. Talk to your coach here to get it out, or request a free lead magnet if you're not a client - either way, we take full responsibility to get it out without much work from you.

This is also an excellent message for your lender to send out if you have a strong relationship with them - "Hey, I have this agent who has access to off-market listings before you see them online, make sure you're not missing out - go get on their VIP list and call me when you need financing to buy".

If you're not in a mortgage JV or your lender isn't participating financially in your Vyral Marketing expense, let me know. I have guidance for you.

It's even a great message for your agents to post on their social media and just ask for a DM. Bring them to your next video shoot. We'll help them record their video and edit it: www.getvyral.com/teams

And I know you know this. Now, more than ever, profitability is about staying in touch with your existing database of past clients, sphere, and lead nurtures while using non-AI "slop" to better convert the leads coming in from PPC (or whatever lead source you're using). I'm in too many masterminds where team owners danced with the devil on third-party referrals and realized - after all the costs - it's not profitable.

We're going to talk all about this on June 10th at my Stay Relevant Marketing Audit Workshop: https://StayRelevant.EventBrite.com. If you're interested in coming down and would like a free ticket code, email me. Metrix Masterminds is the very next day, and I may be able to get you a guest ticket to that, too (I'll be there). 

What consumers want from their real estate agent (or any professional service provider) is changing, and I'll make sure you're on the razor's edge of communicating it more effectively than your competitors.

Have a great week,

If you'd like more guidance on your marketing to make it more effective, I invite you to come down to Scottsdale on June 10th to spend a day with me.

It’s an “audit day”. Bring your email drips, landing pages, Facebook ads, letters, and more. I'll throw them up on the screen, compare them to what's working now, and improve them.

Here are the details: https://stayrelevant.eventbrite.com

You can use the code “metrix” for a free ticket.

You’re invited to stick around for their mastermind the next day. They have given us complementary space, so the cost is minimal; therefore, it is free.

We have room for about 40 people.

I’ll show you what's working for our clients, too. Listing lead generation, agent attraction, new coaching sales, property management door building, and even off-market investment deals.

We'll cover lead generation in the morning and then lead conversion/database nurturing (Vyral Marketing) in the afternoon. I'm reaching out to my network too to invite some of the best marketers I know to join us. You'll see them on the guest speaker list.

So come on down and let’s really dial in your marketing efforts. It's been 16 years now in the real estate space. I know how to make it better, modeling what’s working behind the scenes for clients. And it's free - clients and non-clients are welcome. 

I'm going to leave the masterminds this year up to Metrix (they do a great job) while I want to do what I'm good at - helping you with your marketing systems and messaging so you consistently put more appointments on your calendar.

Cheers to 3-year low interest rates and the Spring selling season! Let's cut to the chase today to make sure you get your unfair share of it all.

Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.

A story for you this week about how we generated 34 warm seller leads for a client.

We're running home seller webinars for our real estate agents this month. Here's the suggested plan: https://www.getvyral.com/real-estate-agent

Kevin Langan loved this idea and wanted to do it well.

I spoke with a client last month who wanted to grow his real estate team considerably this year. “I need 10 experienced listing agents,” he said.

I figured he would need 30 appointments to make that happen. A typical ratio is 3 appointments to 1 sale when working a nurtured, permission-based list.

“What’s the plan, Frank?” he asked. "I want this to happen."

I have exciting news if you want to recruit and retain experienced sales talent.

You are now welcome to invite your salespeople to your existing video shoots with your Marketing Coach. We’ll help them consistently make a weekly social media video.

Here are the details: www.getvyral.com/teams

Our clients who run sales teams asked us to create a frictionless and inexpensive way to help their salespeople proactively build their own brand on their own social media.

Here’s an example real estate agent recruiting letter with this value proposition.

The cost is $100 per agent. Month to month. 

We’ll send you (4) four peer-inspired social media video scripts a month; simply forward them to your salespeople.

Here's an example:

Then, invite your salespeople to your next video shoot with us on riverside.com. We’ll shoot (4) one-minute videos for each person in a 20-minute dedicated block. We can help up to 6 agents per two-hour video shoot max.

They can log in to record using their webcam or mobile phone from anywhere. It’s also optional for them to attend the whole shoot; the 20-minute slots are pre-arranged.

You don’t need to attend the whole shoot, but it does create safety and camaraderie for your people when you do. It’s a good leadership activity and improves retention.

Your people are also welcome to record on their own and upload their footage to us at any time. Please direct them to the “Upload Video” link on our website's homepage.

We’ll have all four videos professionally edited for everyone within a week. We'll send them to you, and then you'll send them to your salespeople to post on their social media.

We suggest you make posting a high-quality weekly video a part of your key sales behavior metrics to generate inbound, personally branded leads. Play your salespeople's videos at your next team meetings and publicly praise the best ones. Help them get better each week.

Videos are cut specifically for social media (around 1 minute long) with an hour of editing included for each. Additional editing time is offered at $25 an hour.

The goal is this will help you hire and retain experienced salespeople who want leverage. Give the scripts to your key recruits and invite them to your next shoot to record a free video with you. “Follow me”, we suggest you say. “I’ll show you exactly what to do by example.”

We ask that you make sure all your people are prepared to shoot a great video.

Here are some role models in the real estate industry:

• Ken Pozek: https://www.youtube.com/@kenpozek/videos

• Living in Dallas Texas: https://www.youtube.com/@LIVINGINDALLAS

• Living In Houston Texas: https://www.youtube.com/@livinginhtx/videos

• Sell Your Home with Kati Spaniak: https://www.youtube.com/@KatiSpaniak

• Selling Greater Boston: https://www.youtube.com/@kimberleemeserve