I just returned from our marketing audit workshop last week.
Everyone brought examples of their lead generation, conversion, and database nurture marketing and we made it better. A lot better.
Our next workshop is September 16th, and you’re invited to come down to join us:
I hope you're having a good weekend. Here's a new interview with our client, Blake Sloan out in Myrtle Beach I recorded with him this past week.
I was asked to help a real estate team owner out on the Jersey Shore build a team of experienced agents.
We identified about 550 that fit the criteria.
She didn’t have any time left in the day to make recruiting calls.
So - we did two things…
We started this real estate agent recruiting blog for her with agent training videos.
John Bolos runs a solid real estate team in Charlotte.
We both taught a class on "How to Reconnect with Your Neglected Database" for his agents (and recruits to his office).
I go through the Vyral Marketing process of exporting your Gmail, cell phone, and CRM contacts to send out an initial reconnect message.
Steve LaMothe has been a client of ours for years selling north of 100 homes a year as a very strong listing agent in Sacramento.
I just interviewed him on what he’s doing to stay competitive and profitable.
As many of you know, I run another business mailing cold letters for seller lead generation.
It’s called Klesitz Direct. www.klesitzdirect.com
It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com
I spoke with a past client last week who lost touch with his database and was considering hiring us back.
“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”
I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.
Sometimes with 2 or 3 headsets!
The price is free. The cost is exhaustion.
You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.
It’s live all day on June 10th in Phoenix.
Here are the details: stayrelevant.eventbrite.com
It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.
I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.
Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.
I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.
It’s not every day you get to talk to someone selling that number of houses.
He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.
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I had a lengthy call with a friend in the real estate business yesterday.
“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”
“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.
This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive.
A client just wrote me this today...
"Not sure if Bridgette mentioned it, last week we got a 1.1M buyer under contract - on the site for a year AND a 2 year old lead under contract at 3.3. I have an associate that communicates with the leads, leaving me mostly in this marketing and behind the scenes."
She came to us a few years ago, extremely tired of the daily grind of real estate.
"Is there any way to make this easier instead of me being chained to the phone all day, or building a traditional sales team?"
"Of course", I responded. "Let's run the Vyral Marketing System."
We help you stay in better touch with your existing past clients, sphere and lead nurtures with video. We interview you on your mobile device and then edit your videos, write your blog posts, send your email, update your social media, and generate leads from it all. It takes two hours a month.
We'll get the expertise out of your head and on camera.
