Gather round, Vyral children. It’s story time.

Back in March 2025, I got called up to the big leagues as a marketing coach. I’d already been with the company for a while, mostly living in the backend trenches, but this was different. This was the main stage. Live audience. Client-facing chaos. Bright lights that would make lesser individuals sear like an ahi tuna.

Naturally, I accepted.

Along with the promotion came a generous inheritance of clients. Generous in volume, eclectic in personality, and unified only by the fact that they all wanted results yesterday. One of the very first clients I met face-to-face, or screen-to-screen depending on your preferred reality, was Scott Miller.

His Biggest Obstacle Was…

The Vyral System.

Scott had lost faith that Vyral could consistently deliver the one thing he needed most: appointments with new prospects who might eventually turn into clients. His confidence in the process was shaken, cracked, and teetering dangerously close to falling off the shelf.

He was standing on the ledge, peering into the abyss, wondering if quitting would be less painful than staying.

My Solution to the Obstacle Was…

At the time, I was a freshly minted coach. New title, new responsibilities, and very few official reps in talking a frustrated client off the metaphorical edge. Thankfully, I brought something better than a script to the conversation.

Twelve years of client-facing experience in advertising and marketing.

Over the years, I’ve learned that while smoke and mirrors can buy you time, honesty buys you trust. And when a client is already irritated, honesty has a way of cutting through the noise and bringing the conversation back to reality.

So I skipped the fluff and went straight to the point.

“Look, Scott. You’ve gone through a few coaches during your time with Vyral. That’s not a great look for us. And you’ve been very clear that you’re not happy with the system. I get it. I’d be frustrated too. I may be your new coach, but you also just got someone with over a decade of experience dealing with clients exactly like this. My goal is simple. I want to earn your trust, and ideally, I want to be your last coach.”

Honesty has a funny way of cutting through tension. It is disarming. It lowers defenses. It turns a shouting match into a conversation.

With the room a little quieter, I kept going.

“I’ll do everything I can to help you believe in the system again.”

Now, to be clear, Scott is not a passenger. He records his own videos. He writes his own scripts and blogs. He shows up and does the work. He felt the effort-to-return ratio was out of balance.

Once that was acknowledged, the fire didn’t disappear, but it stopped raging. The temperature dropped. We could finally think.

The Outcome for My Client Was…

We agreed to meet bi-weekly so nothing had the chance to drift, fester, or explode unexpectedly. I gave him direct feedback on his scripts and topic choices. No sugarcoating, no corporate pontification. Just clear guidance.

Over time, something important happened. Trust started forming. Then it started sticking.

One key discovery along the way was that emails and videos with a specific dollar amount in the subject line consistently perform better. People notice numbers. Numbers feel concrete. Numbers make brains click. We had the data to prove it, so we leaned in.

Here’s the video that produced the strongest opens in quite a while:

As the trust grew, Scott gave me more freedom to write some of his lead-generation emails. Not because I asked for it, but because he believed I would make the right decisions.

For any Nolan-era Batman fans, there’s a line in The Dark Knight that says, “Sometimes people deserve their faith to be rewarded.”

That line perfectly captures this story.

This isn’t the kind of success story filled with jaw-dropping numbers and dramatic before-and-after charts. This is something quieter and, in many ways, harder to build. It’s a story about restoring trust between a client and Vyral. Trust doesn’t live on a dashboard, but it holds the entire structure together.

What Scott says about working with me...

What to Do Next…

If you’re one of my clients and you’re still reading this, thank you. I appreciate the time and the trust.

And if you’re also a client I haven’t spoken to in a while, this is your friendly reminder to answer the dang phone. This also goes out to any clients of ours who haven’t spoken with their coaches in a while. They have your best interest at heart, so you better respond when they reach out to you. We’ve got work to do.

And lastly, if you're not a client yet but you’re on the ledge waiting for that push before you take that digital leap, I'd like to invite you to book a call with us. We'll walk you through how we help professionals like you create videos that feel natural, get watched, and ultimately generate new business from your database. We'd be happy to answer any questions and see if this approach is the right fit for you.