Julianne Lesniak is a client and 20+ year industry veteran in Gettysburg, PA - a small market with about 160 real estate agents. There are only 25 existing homes listed for sale right now.
Her business has been mostly buyers to date. She needed more listings to maintain her income beyond what her current database could provide her. To build her seller lead database, she decided to mail a personal letter to about 5,000 homeowners saying she had buyers for their house (which she did).
This is called a "Golden Letter" in the industry. She had 397 people call her back to talk about selling for an incredible 8% response rate! She took an immediate 3 listings and added the rest to her Vyral Marketing Plan.
We helped Julianne not only get more business from her current database with video, but also guided her to build her database correctly in Season #1 of our Weekly Vyral Marketing Classes you can watch here: https://www.youtube.com/playlist?list=PLGuZj6mGlkAh3syq4fUBQV1_9Ie4HJwlc.
If you're looking for a strategy to build your seller lead database correctly, this is a great interview to watch.
Download Julianne's video marketing plan: https://www.getvyral.com/plan