I want to tell you a story about my client Max Folkers and how I helped him get out of a slump and regain trust with something that had always worked for him.

Max has been with Vyral for over a decade. That's not a small thing. He knows the system. He's seen it work. But this past year, the videos stopped. The email campaigns lost their rhythm. Nothing was broken exactly. Life just got in the way, and somewhere along the line, staying consistent stopped feeling like a priority.

That happens. Especially with something familiar. Familiarity can breed complacency, and complacency is quiet. You don't notice it until you're a year in and nothing has gone out.

His biggest obstacle was....

Commitment. Or more specifically, getting back to it.

For a while, I didn't hear from Max at all. I reached out and got nothing back. That's not unusual when someone is in a slump. It's not that they don't care. It's that re-engaging feels harder than just staying quiet a little longer.

So I kept showing up. I called. I texted. I emailed. Every week. Not in a desperate way, not in a pushy way, just consistently and intentionally the way we're trained to show up for our clients. I made sure he knew I was there whenever he was ready.

At some point I think I became unavoidable. And one day, he picked up.

Maybe it was random. Maybe it wasn't. But what I know is that when he was finally ready to come back, I was the easiest person to come to because I had never stopped being present.

I want to tell you a story about my client Josh Painter and how I helped him realign his website messaging so everything he puts out actually works together.

Josh was a new client, recently transferred over to me. From the very first call it felt like a great fit. He was clear about what he wanted, easy to work with, and ready to get moving.

His main goal was custom video scripts. So naturally, that's where our conversation started.

As we dug a little deeper, I learned something that changed the whole picture. Josh wasn't just a real estate agent working with buyers and sellers. He was also a mortgage lender. That meant his content strategy needed to reflect both sides of his business, roughly a 50/50 split. Good to know early. That kind of clarity makes everything easier to build around.

His biggest obstacle was....

While we were still on that first call, we pulled up his website and started looking through it together.

Something stood out right away. The messaging on his site was geared toward real estate training. Not real estate. Not lending. Training. It didn't line up at all with the videos he wanted to create or the business he was actually running.

I asked him about it. He explained that he had originally planned to go in that direction, then changed course. Completely understandable. But the website never caught up.

At first glance it might not seem like a big deal. But it is. When your messaging doesn't match your content, your audience gets confused. The calls to action on his site weren't aligned with the videos he was putting out, which weakens your impact and costs you opportunities. People land on your site and get a different story than the one you're telling on video. That disconnect does real damage, quietly.

Alright, Vyral patrons, today we’re talking about one of my first big clients: Greg Harrelson. I inherited him, and I didn’t fully realize the magnitude of who he was at first. Before I came on board, he wasn’t really engaging with the program and wasn’t exactly thriving under those circumstances.

His biggest obstacle was...

When I took over, getting him back on track became a top priority, but it wasn’t easy. His previous relationship with the program had soured. He wasn’t happy, and at that point, someone had to step in to save the relationship.

*cue the superhero music*

   

That someone was me.

Well, the verdict is in for our real estate agent clients - coming soon listings and off-market lead-generation are here to stay. I'm sure you've read the news...

In April, in addition to your two helpful longer-form Q&A or story videos, I would like you to send out a lead magnet inviting people to join your VIP Home Buyer List. This way, buyers can sign up to access inventory they can't see online. This is the hottest real estate message right now.

Then, simply call and verify their intent and ability to close (this is what separates a principal buyer from a wholesaler). Now, you ethically have a list of motivated, sincere, and legitimate buyers you can use to close deals and even generate listings with an "I may have a buyer for your home" message.

Here's what the landing page looks like.....

 Matt generated 61 motivated buyer opt-ins from this very lead magnet. This likely resulted in 18 appointments and 6 closed deals. 

We have the email, social media post, and the 1-minute video retargeting ad script ready to go. Talk to your coach here to get it out, or request a free lead magnet if you're not a client - either way, we take full responsibility to get it out without much work from you.

This is also an excellent message for your lender to send out if you have a strong relationship with them - "Hey, I have this agent who has access to off-market listings before you see them online, make sure you're not missing out - go get on their VIP list and call me when you need financing to buy".

If you're not in a mortgage JV or your lender isn't participating financially in your Vyral Marketing expense, let me know. I have guidance for you.

It's even a great message for your agents to post on their social media and just ask for a DM. Bring them to your next video shoot. We'll help them record their video and edit it: www.getvyral.com/teams

And I know you know this. Now, more than ever, profitability is about staying in touch with your existing database of past clients, sphere, and lead nurtures while using non-AI "slop" to better convert the leads coming in from PPC (or whatever lead source you're using). I'm in too many masterminds where team owners danced with the devil on third-party referrals and realized - after all the costs - it's not profitable.

We're going to talk all about this on June 10th at my Stay Relevant Marketing Audit Workshop: https://StayRelevant.EventBrite.com. If you're interested in coming down and would like a free ticket code, email me. Metrix Masterminds is the very next day, and I may be able to get you a guest ticket to that, too (I'll be there). 

What consumers want from their real estate agent (or any professional service provider) is changing, and I'll make sure you're on the razor's edge of communicating it more effectively than your competitors.

Have a great week,

If you'd like more guidance on your marketing to make it more effective, I invite you to come down to Scottsdale on June 10th to spend a day with me.

It’s an “audit day”. Bring your email drips, landing pages, Facebook ads, letters, and more. I'll throw them up on the screen, compare them to what's working now, and improve them.

Here are the details: https://stayrelevant.eventbrite.com

You can use the code “metrix” for a free ticket.

You’re invited to stick around for their mastermind the next day. They have given us complementary space, so the cost is minimal; therefore, it is free.

We have room for about 40 people.

I’ll show you what's working for our clients, too. Listing lead generation, agent attraction, new coaching sales, property management door building, and even off-market investment deals.

We'll cover lead generation in the morning and then lead conversion/database nurturing (Vyral Marketing) in the afternoon. I'm reaching out to my network too to invite some of the best marketers I know to join us. You'll see them on the guest speaker list.

So come on down and let’s really dial in your marketing efforts. It's been 16 years now in the real estate space. I know how to make it better, modeling what’s working behind the scenes for clients. And it's free - clients and non-clients are welcome. 

I'm going to leave the masterminds this year up to Metrix (they do a great job) while I want to do what I'm good at - helping you with your marketing systems and messaging so you consistently put more appointments on your calendar.

I want to tell you a story about my client Dave Zajdzinski and how I helped him write a reconnect message so specific and so personal that it sounded like he spent hours writing it himself. He didn't write a word of it.

Dave sells VA services to business leaders who want to free up time, cut costs, and run their business without being chained to it. He's built a life around doing everything virtually so he can close real estate deals from anywhere, including vacation.

When he came to me, he had a clear goal. He wanted to reach out to his Facebook friends, pull that list, and invite them to opt into his email newsletter. Simple enough in theory.

His biggest obstacle was...

You can't just export a list of Facebook friends and start emailing them cold. That's not how trust works. He needed a message that would make people actually want to opt in. Something that felt worth their time.

The easy version of that message would have been generic. A boilerplate intro that could have come from any real estate agent in the country. Dave knew that wouldn't cut it. He knows enough about AI to know that generic, low-effort messaging is everywhere right now. To stand out, it has to be relevant. Specific. Real.

So the first draft we put together? He looked at it and said no. He was right.

Cheers to 3-year low interest rates and the Spring selling season! Let's cut to the chase today to make sure you get your unfair share of it all.

Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.

I want to tell you a story about my client, Tom McBride, and how I helped him turn be more comfortable in front of the camera.

Tom runs a recruiting account with us. He has about eight agents on his team, and his goal is simple: attract strong agents who want to grow under his leadership.

Before working with us, video wasn't really part of his identity. Over the past few years, he had posted a handful of videos, but the camera quality wasn't great, the audio wasn't great, and more importantly, he didn't look fully comfortable. You could tell he was thinking about the video instead of thinking about the message.

And when you're recruiting agents, professionalism matters.

His biggest obstacle was...

Video marketing in general, but specifically looking and feeling confident on camera.

The camera quality was inconsistent. The microphone quality wasn't strong. But the biggest issue wasn't technical—it was mental.

Video was taking up too much mental capital. Instead of focusing on how to attract agents, he was worried about how he looked, how he sounded, and whether it felt polished enough.

That hesitation shows up on camera.

A story for you this week about how we generated 34 warm seller leads for a client.

We're running home seller webinars for our real estate agents this month. Here's the suggested plan: https://www.getvyral.com/real-estate-agent

Kevin Langan loved this idea and wanted to do it well.