You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.

It’s live all day on June 10th in Phoenix.

Here are the details: stayrelevant.eventbrite.com

It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.

I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.

Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.

I want to tell you a story about my client Paul Lott and how we went from years without intentional real estate video content to 12 pieces of content in just a few months.

Paul is a real estate agent who joined Vyral back in December 2025. Before that, he hadn't been creating intentional marketing videos or educational content. His last purposeful YouTube video was several years ago. For someone in an industry where trust and visibility are everything, that's a long time to be quiet. He knew he needed to change that. And to his credit, he didn't just talk about it. He showed up.

His biggest obstacle was....

Paul had been on and off camera for several years.  No real marketing videos, no educational content, nothing that positioned him as a go-to resource for his audience.  And in today's world, posting listings or "just sold" graphics on social media doesn't move the needle the way it used to. People want to see who they're working with. They want to hear how you think, how you communicate, and whether you actually know what you're talking about before they ever pick up the phone.

Trust is built through repeated proof of credibility and authenticity. And Paul didn't have that working for him yet. Not because he lacked the knowledge or the personality, but because he simply hadn't been putting it out there.

Starting from scratch after that long of a gap is intimidating for anyone. The pressure to get it right, the unfamiliarity with being on camera, the uncertainty of whether it's even going to work. All of that was in front of him when we started.

I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.

You can watch it here.

It’s not every day you get to talk to someone selling that number of houses.

He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.

I had a lengthy call with a friend in the real estate business yesterday.

“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”

“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.

This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive. 

A client just wrote me this today...

"Not sure if Bridgette mentioned it, last week we got a 1.1M buyer under contract - on the site for a year AND a 2 year old lead under contract at 3.3. I have an associate that communicates with the leads, leaving me mostly in this marketing and behind the scenes."

She came to us a few years ago, extremely tired of the daily grind of real estate.

"Is there any way to make this easier instead of me being chained to the phone all day, or building a traditional sales team?"

"Of course", I responded. "Let's run the Vyral Marketing System."

We have two very strong lead-generation campaigns for you this month...

For those of you in real estate, you'll offer an invite to join your VIP Home Buyer List, where you'll notify in-market buyers of coming soon listings that meet their criteria.

Here's an example: https://slamothehomebuyerlist.paperform.co/

If you're recruiting real estate agents to your team or brokerage, please invite them to download your Book of Scripts with answers to all the latest objections.

Here's an example: https://gharrelsonphonescripts.paperform.co/

I want to tell you a story about my client Tamara Lamore and how I helped her stay consistent with video without adding anything to her already full schedule.

Tamara runs a team in Washington State and uses our service to recruit agents. Her goal is straightforward: attract the right people. Agents who value systems, support, and real opportunities for growth.

She knew video was the way to do that. The problem wasn't motivation. It was time.

Her biggest obstacle was...

Consistency. But not for the reason you might think.

Tamara isn't someone who doesn't care or doesn't see the value. She's someone who is running a business, leading a team, and managing operations all at once. Her time gets pulled in a hundred directions before the week even starts.

So even when she wanted to show up consistently on video, it kept getting pushed. Something more urgent always came first. Over time, that friction built up to the point where she was seriously considering canceling.

That's when we had a real conversation about what was actually going on.

I want to tell you a story about my client Lou Gordon and how we turned a great idea into a real, repeatable video series that actually sounds and feels like him.

Lou and I connect regularly on strategy calls, and during one of those conversations he came to me with a concept for a new series. He wanted to call it "Lemme 'Splain You Somethin'." From the moment he described it, I could see why. It matched his personality, his sense of humor, and the way he naturally communicates with his audience.

The opportunity wasn't to change the idea. It was to figure out how to execute it in a way that would actually work.

His biggest obstacle was...

Lou had a clear vision but no defined structure to build from. And with a concept this specific, getting the execution wrong would have been easy. Without a clear format, consistent opening, and creative direction, the series could have felt scattered or just not landed the way he intended.

You can't map that out over a few messages or small tweaks between calls. It needed real dedicated time and collaboration to get right.

I want to tell you a story about my client Max Folkers and how I helped him get out of a slump and regain trust with something that had always worked for him.

Max has been with Vyral for over a decade. That's not a small thing. He knows the system. He's seen it work. But this past year, the videos stopped. The email campaigns lost their rhythm. Nothing was broken exactly. Life just got in the way, and somewhere along the line, staying consistent stopped feeling like a priority.

That happens. Especially with something familiar. Familiarity can breed complacency, and complacency is quiet. You don't notice it until you're a year in and nothing has gone out.

His biggest obstacle was....

Commitment. Or more specifically, getting back to it.

For a while, I didn't hear from Max at all. I reached out and got nothing back. That's not unusual when someone is in a slump. It's not that they don't care. It's that re-engaging feels harder than just staying quiet a little longer.

So I kept showing up. I called. I texted. I emailed. Every week. Not in a desperate way, not in a pushy way, just consistently and intentionally the way we're trained to show up for our clients. I made sure he knew I was there whenever he was ready.

At some point I think I became unavoidable. And one day, he picked up.

Maybe it was random. Maybe it wasn't. But what I know is that when he was finally ready to come back, I was the easiest person to come to because I had never stopped being present.

I want to tell you a story about my client Josh Painter and how I helped him realign his website messaging so everything he puts out actually works together.

Josh was a new client, recently transferred over to me. From the very first call it felt like a great fit. He was clear about what he wanted, easy to work with, and ready to get moving.

His main goal was custom video scripts. So naturally, that's where our conversation started.

As we dug a little deeper, I learned something that changed the whole picture. Josh wasn't just a real estate agent working with buyers and sellers. He was also a mortgage lender. That meant his content strategy needed to reflect both sides of his business, roughly a 50/50 split. Good to know early. That kind of clarity makes everything easier to build around.

His biggest obstacle was....

While we were still on that first call, we pulled up his website and started looking through it together.

Something stood out right away. The messaging on his site was geared toward real estate training. Not real estate. Not lending. Training. It didn't line up at all with the videos he wanted to create or the business he was actually running.

I asked him about it. He explained that he had originally planned to go in that direction, then changed course. Completely understandable. But the website never caught up.

At first glance it might not seem like a big deal. But it is. When your messaging doesn't match your content, your audience gets confused. The calls to action on his site weren't aligned with the videos he was putting out, which weakens your impact and costs you opportunities. People land on your site and get a different story than the one you're telling on video. That disconnect does real damage, quietly.