You'll learn how to put your videos on Facebook so people actually watch, comment, and share.
Have a marketing question? Email firstname.lastname@example.org. I will answer it. If we pick your question to publish you'll get a free marketing book shipped right to you.
Q: Greg, a real estate agent in Phoenix asks, "How do I get a better response and engagement on Facebook?"
A: Thank you for your question, Greg! I'm going to ship you a free copy of the Ultimate Sales Letter by my mentor Dan Kennedy. This taught me how to sell in print.
Now, first of all - this may come as a surprise - but I do not like Facebook. If your business comes mostly from Facebook you're in trouble. Keep in mind they are in "toll-position". You are on their platform. It can be regulated and taken away from you anytime. These platforms (and lead providers) who control the brand and data will put professional services providers who are not careful on the road to serfdom.
From a business standpoint, most "engagement" on Facebook is generally low quality. Case in point, we had 356 comments on this post a client of ours wrote for their group. We followed up with a FB message and/or researched their email with a Google search. Only a handful got back to us. Most said they were not interested! And, this is trying to give our service away to people who requested us to contact them! Engagement does not mean a quality response. These individuals have not spent any time with us online, likely don't know or trust us, and do not have any idea who we are (more on that later....)
Here's my response I wrote on the thread since I found this outcome just fascinating...
(We just generated 21 seller leads yesterday for a real estate client with the direct offer email I sent our friends in real estate last week. These are people who want an offer on their home, not "free value report" leads. We recommend a direct offer to your database four times a year, it's included in our marketing plan).
Reach (the number of people who actually see your Facebook post) is also at an all-time low. It's very likely only a few people will see your video on your business page if you don't put money into it.
Here are some slides of the keynote from the latest Traffic and Conversion Summit. You can watch the whole keynote about what's going on with Facebook and digital marketing here.
Your organic reach (without giving FB money) is an abysmal 0.5% of your fans on your Business page, on average:
You also have the Facebook cost-per-click going up (read the chart right to left):
Facebook keeps raising their ad prices to feed revenue since user growth is slowed:
And pretty much everyone knows Facebook isn't what it used to be, and it's getting worse...