Dear KW friends,
Dear KW friends,
Clients and friends,
I wrote you a while back that I went to Dan Kennedy’s Mailbox Millions 2.0 in Cleveland. I received deep insight to understand the nuances of direct mail and how to get people to read and respond. I've packaged this all up for you, tested it, and ready to implement it.
I’m excited to announce we’ve upgraded our monthly direct mail service.
Instead of a monthly postcard, we will now create a one-page newsletter for you.
Here’s what it looks like for our client Ashley Carter:
This is an example of a newsletter my wife Katy sends to her database monthly:
Kari built her business on video marketing, social media, and expired leads which generated over 80% of her income last year.
Kari sells 30-35 homes a year with an average price point of $650,000 because she has mastered the art of staying in front of her audience.
As her business continues to grow, she plans to keep her team small and bring in a buyer's agents so that she can focus primarily on money-making opportunities.
She is very active in the community and runs a community Instagram account that has increased her reach to a new audience.
With over 2,000 people in her database, Kari continues to nurture anyone and everyone she can to ensure the most benefit.
Real estate clients and friends,
We have 4 guest seats left for our upcoming Mastermind Club meeting here in San Diego on September 26th and 27th.
It’s open to 1 real estate agent or investor per market earning at least $425K GCI or doing 75 deals a year. Most of the members and guests in the room earn much more than that.
You can learn all about it and get the schedule here: www.mastermindclub.us
Clients and friends,
I want to share a live webinar I did last week with you.
We go through the process of exporting your Gmail/Outlook contacts, CRM contacts, and mobile phone address book to simple spreadsheets on your desktop.
You can watch me do it all live here.
I then share how to get missing email and phone numbers optionally appended with TowerData (emails) and Experian (phone numbers with "permissible use" under FCRA) or Accurate Append for marketing and sales purposes.
This works best if you have physical mailing addresses for most contacts in your list.
Clients and friends,
It’s official. Just 3-4 months ago, we were testing the idea of opening a call center in our Omaha, NE office to call the people who watch your videos.
This way we can pass you more leads proactively from your database.
We did it. The test was a success.
We’re getting a 25% contact rate calling your “click” reports and about 1 in 12 people we speak with request a call back from you.
That’s a great result.
You can listen to the quality of the phone calls here:
This is Scott Sillari, my business partner, making an hour of live calls.
We patched in both sides of the conversation. We edited it down to the best parts - both good and bad. It’s great.
We also hired Anna Kruger, a very experienced sales trainer, to train our calling assistants.
Here’s my offer to you….
It's up! Here's our newsletter for July 2019.
I interviewed Vyral Client Dan Beer, a real estate agent for 14 years, who sold 303 homes in San Diego last year earning $4.5+ million GCI. It’s a great interview.
I got it entirely transcribed for you. It cost $60 on Rev.com.
This way if you’re at the doctor’s office, waiting for an Uber - or what have you - you can scan through the material faster than watching the video.
I’ll get right to the point. Here’s the #1 take away I’m testing for Vyral Marketing clients right now.
Dan said to take your entire database, upload it to Survey Monkey, and send out a survey like the one below asking one question: “Do you plan to buy or sell a home in the next 12 months?"
It’s so stupidly simple. And brilliant.
I'm working on the details to make this the next quarterly direct offer for our real estate clients to spike lead response from your database.
In addition to that juicy tip, Dan shares how to get started sending direct mail – or in his case a 12+ page newsletter - to a target farm along with open houses and community events to build your database.
He follows the core Vyral Marketing Plan to stay in touch with his database.
Enjoy the interview!
Frank Klesitz, CEO
P.S. Our contact center is growing! We're getting a 26% contact rate calling the people who watch your videos with our Calling Assistant Upgrade for $175 a month. 1 in every 9 people we speak with want a call back about buying or selling a home. If you're not getting your "opens/clicks" called, tell me and I'll give you a 30 day free trial of our Calling Assistant upgrade so you can hear the quality of our Omaha, NE based calls and see the results.
Also, my next 6 month real estate agent recruiting course starts July 8th. I teach two semesters a year. I have room for 32 students. 75 agents and brokers have taken it over the past two years. It's an "add-on" to our core service where you meet with me on Zoom for an hour in a small group weekly. If you'd like a copy of the 200 page workbook to review the 24 lessons, I'll ship you one at cost for $40 or invite you to the restricted access PDF for free. You can learn more about it here and what clients are saying about it. It's hands-down the best (no joke - and I will defend this claim) recruiting plan with marketing in the industry. It's my life's work and I'm proud to teach it with you.
You'll learn how to optimize your video on YouTube to get found online.
Have a marketing question? Email firstname.lastname@example.org. I will answer it. If we pick your question to publish, you'll get a free marketing book shipped right to you.
Q: John, a real estate agent in Phoenix asks, “What’s the best YouTube video title strategy for SEO [Search Engine Optimization]?”
A: Thank you for your question, John! I'm going to send you a free copy of Predictable Revenue - it's a book that really changed how I think about scaling a sales team. It's about specializing outbound, inbound, the people to do new client consultations, and the account managers who keep your client happy and successful. It's how we organize our team here at Vyral Marketing, and it's how I recommend you do it, too.
Now to answer your question, when we started our firm back in 2009 our strategy was to put the keyword phrase at the start of the video, followed by the title.
For example, your video title would be “Omaha real estate agent – Home buyer tips”. This was super effective. We got your video ranked for the keywords you wanted, fast.
This does not work as well as it did before.
The results are mixed. It could be seen as keyword stuffing since the main keyword phrase really isn't what the video is "about". It’s also passé. It’s also been 10 years! (We’re celebrating our 10-year anniversary at Vyral Marketing this June).
"What I Learned From My Calling Assistant Training Today"
by Brayden, Calling Assistant
Today I was able to receive training from Coach Anna Krueger of ISA MAPS Coaching.
The training was from the phone conversations I have been experiencing from the people who open and click on the emails sent out by Vyral Marketing.
We started by having some regular objections I have gotten back on the phone calls answered by Anna.
On the list I have been reaching out to, a majority of the people have a vacation home already which makes it difficult to push the conversation forward.
We recommend on our Official Video Marketing Plan you send a direct offer to your email list four times a year to spike lead generation.
I want to show you an example that worked well for Vyral Client Jeremy Larkin in St. George, Utah.
A hot offer right now to homeowners is to skip the showings and wholesale your home to a company. Rich Barton, the new CEO of Zillow, says "it's 10-20% of the market". With about 5.3 million existing home sales a year in America, that's a big slice for the instant offer market to win.
You, as the real estate, can “shop” all the instant Buyer companies who will buy your client’s home. This is the new value proposition to compete with them. You can sign up for a notification when OfferDepot.com of available in your market here.
You can also find investors in local meetup groups and local Google searches, too. The ones on local search are spending a lot of money and would likely love to partner with you (and pay for the privilege). Just ask them to pay your commission for finding the deal and guiding it to close.
We put together this landing page for Jeremy. We will make the same for you.