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Why you need a property management video blog

By Frank Klesitz in Classroom on Mar 2, 2020

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Real estate clients and friends,

I figure it’s a good time to talk about new revenue sources to smooth out inconsistent real estate commissions on the heels of the US stock market dropping 10% last week.

Have you ever thought of a joint-venture with a local property management company?

I think this is a “must-do” as a real estate agent. Everywhere else around the world brokerages provide this to smooth out revenue, but not here in America!

How many times do you get the objection “I want to rent it instead of sell it”?

It’s also no secret home-ownership is down in America. We’re becoming a nation of renters.

Our clients, Adrienne and Attilio in Hawaii, partnered with a local property manager and helped him with this property management blog

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Join me at the Next Level Agents event April 23-25th in Scottsdale, AZ

By Frank Klesitz in Client Message on Feb 27, 2020

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nla-live

Get your ticket now for only $299

(you'll get this special early bird pricing if you buy before Feb 29th,
which is this Saturday)

Clients and friends,

I've been invited to speak at the Next Level Agents event April 23-25th in Scottsdale, AZ at the Talking Stick Resort.

You can get a ticket here for $299: www.NLALive.com

You can use code "FRANK" for an additional 10% off your ticket, too.

My topic is "How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media".

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How David Rosen Sold Over $10 Million Worth Of Real Estate With Video Marketing

By Frank Klesitz in Client Story on Feb 20, 2020

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Download David's Video Marketing Plan

Download Video Marketing Plan

Watch All Real Estate Client Interviews

Key Takeaways

  • David has sold over 1,000 homes in his career. In 2019 alone, he sold over 51 homes with an average price point of $1.5 million with the help of video marketing.
  • When it comes to filming your videos, David says you have to be consistent and simply do the work. Checking your "opens" and calling people will provide you with the opportunities you want..
  • With over 7,000 people in his database, over 80% of his business comes from it.
  • People are looking for authenticity, vulnerability, and moments of connection. Don’t try to be someone you are not. You have to be cutting edge with your value proposition not just your technology
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Spring shared how she went from $1.5 to $3.0 million in 2 years

By Frank Klesitz on Feb 12, 2020

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Mastermind Club friends,

Our member, Spring Bengtzen, spoke for an hour at our last meeting about how she doubled her business from $1.5 to $3.0 million GCI with unique recruiting strategies 

Her team was about 4-5 agents a few years ago. They kept leaving "every 2 years or so". She didn’t have a bench to replace her agents that left, so every time she had to start her recruiting process from scratch. This obviously took a toll on her and held her business back. I think many of you can relate to her story.

UR Mastermind w Spring

Here's what's really cool about Spring...

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How Mortgage Professional Scott Griffin Doubled His Business With Video Marketing

By Frank Klesitz in Client Story on Jan 31, 2020

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Download Scott's Video Marketing Plan

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Watch All Client Interviews

Key Takeaways

  • There are only a couple mortgage lenders nationwide utilizing video content and marketing and Scott is one of the few producing great results.
  • Currently, Scott is doing a 7-part video series to educate his viewers. This is powerfully different and also thanks to Vyral Marketing. Edu-marketing is what he calls it - education marketing
  • Scott is now number one in the Google search results for competitive search terms as a result of the Vyral Marketing video content plan
  • Ending the year of 2018, Scott shares incredible results of revenue increases as a result of the marketing he does with Vyral.
  • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.
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2020 Mastermind Club Dates!

By Frank Klesitz on Jan 3, 2020

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Visit the website to submit your interest

Real estate clients and friends,

Are you planning your 2020 travel dates like me right now?

Mastermind Club meetings this year are:

  • March 26-27
  • May 14-15
  • September 24-25
  • October 22-23

They are all in downtown San Diego at University Club.

Talk to me about a guest invite if you're seeking a smaller venue where you can build relationships with really smart top producers.

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7 Reasons Why You Need to Work Your Database

By Frank Klesitz in Client Message on Dec 26, 2019

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You'll learn the 7 reasons why you need to work your database with the marketing plan Jeff Glover put in place to go from 100 to 400 deals from his list.

Real estate clients and friends,

Vyral Client Jeff Glover is the #1 real estate agent in Michigan. In 2020, he's doubling down on working his database instead of cold calling and doing very expensive advertising (over $1 million a year!). He was "forced to" because running his business the old way just "wasn't staying profitable".

We're seeing this more and more at Vyral Marketing. We have a record number of past clients coming back after giving up on (or putting less emphasis on) buying internet leads en masse or getting strangers on the phone at scale. It's just getting too expensive and/or competitive.

This is a pretty powerful quote from Jeff....

"Three years ago my business was 'growing', but profits were shrinking. I was forced to shift from a cold calling, advertising model to a relationship-based, database approach. Now, 400+ deals a year come from our database. Profits are also going back up. If you don't do this, too, you'll go broke. I have 7 reasons why. I lost sight of what it means to be in business. Not anymore." - Jeff Glover - #1 Real Estate Agent (Michigan)

He went from less than 100 transactions a year from his database (three years ago) to over 400 this year. In the interview you'll learn how he did it. It involved a very big mindset shift to a relationship-driven business over a transaction-based business. This is not easy to do, especially with an operation as big as his with an entrenched culture around getting the next deal done fast.

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Team Lally Landed a $1 Million Buyer Referral From a Bank

By Frank Klesitz on Dec 19, 2019

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mastermind-club-email

Mastermind Club friends,

I wanted to write you about a profitable connection that was made from our last mastermind...

Members Adrienne and Attilio (Team Lally) are the top agents in Hawaii. They came to our meeting in November. 

I was given permission to share what they implemented, including the results from their time invested in "sharping the axe" with us.

1. Adrienne sent a "Hey" text to old leads with a great response rate

Brian Burds shared a neat tip to get "unable to contact" leads to respond to you. He said "Just send a 'Hey' text to your leads". Adrienne had her 4 person ISA team text 200 "bottom of the barrel" leads in their database this super simple message. Their response rate was 37.5%! It got people engaged with them again. This can be an easy thing to get people interacting with you who have gone dark.

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(Brian Burds sharing his insights this November)

2. Attilio landed a $1.3 million buyer referral from his new bank

Jay Bourgana shared all his lead generation pillars at the mastermind. His most creative pillar is holding relationships with loan officers at banks to generate buyer referrals. Most large institutions, apparently, don't have a process to pass off pre-approved buyers to real estate agents. Attilio was opening a checking account in Hawaii a week later when he asked the bank manager “Who do you send pre-approved buyers to?” That one question landed him a $1.3 million dollar buyer referral right on the spot!

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How Kevin Stopped Buying Leads And Now Works His Database Only

By Frank Klesitz in Client Story on Dec 18, 2019

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Download Kevin's Video Marketing Plan

Download Video Marketing Plan

Watch All Real Estate Client Interviews

Key Takeaways

    • Kevin is a client of ours in Phoenix who has been selling homes since 2009. Phoenix is “ground zero” for real estate disruption. He ran a team with 5 agents and “a lot of expenses” and decided it wasn’t worth it.

    • He scaled back and shifted his strategy to earn all his business from his database and relationships. He will sell 30 homes this year and has a lot more time to spend with his 3 small children.

    • Kevin does not buy any leads, pays zero dollars to Zillow, hasn’t made a single cold call, and most of his business “comes from people calling him”. This has allowed him to put his real estate business on “auto-pilot” while he can focus on his true passion - real estate investing.

    • In fact, with this database focused strategy – and even in the face of all the disruption in his market – his average commission rate has “increased this year”.

    • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.

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Jeff Cook Generated 21 Seller Leads with This Guaranteed Offer Email

By Frank Klesitz in Client Message on Dec 16, 2019

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JC

This is an update to a full article on this tactic you can read here

Real estate clients and friends,

We recommend in our Official Video Marketing Plan you send a direct offer to your database four times a year to spike lead generation. We implement all this for you.

I want to show you an example that worked well for Vyral Client Jeff Cook in Charleston, SC. He runs the #10 real estate team in the USA and has been a great Vyral client for years. Thank you Jeff!

A hot call to action right now (especially in markets with a lot of iBuyer activity) is to skip the hassle of showings and sell your home directly to a company or investor.

Rich Barton, the new CEO of Zillow, says instant offers are "10-20% of the market". With about 5.3 million existing home sales a year in America, that's a big slice for the instant offer market to win.

Keller Williams even got into the "we'll buy your home" business recently.

The role of the real estate agent in 2020 is now more to offer a "suite of solutions" to the homeowner's problem, even if it's not listing it traditionally.

This is an offer that "likely to sell" homeowners want to respond to....and then you can help them.

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What’s the #1 best Facebook ad for seller lead generation?

By Frank Klesitz in Classroom on Dec 13, 2019

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You'll learn how to get homeowner data into Facebook and put an ad in front of them that gets people to message you sell their home.

Real estate clients and friends -

Sick of being scammed with Facebook ad gurus and “funnels?” I am too, trust me.

I wanted to write you this week with the #1 best Facebook ad you can run for "bottom of the funnel" seller lead generation. Period. End-of-story. (I know that's a mighty claim. I'll defend it.)

My argument is based on fundamental principles, that when applied, will get people to message you on Facebook to sell their home.

We don’t do complex “Facebook advertising” campaigns for you at Vyral Marketing since I think a lot of it is a racket and not helpful for a real estate agent.

Rather, we boost your educational Q&A nurture videos to your database only.

That's a good use of anyone's limited ad capital - putting your videos in front of your warmest audiences. From there, you can generate buyer leads from cold audiences with all the great CRM's out there.

However, I want to share high-level Facebook advertising insight with you since I think you'll find value in it. This is how you generate legitimate seller leads everyone in real estate wants.

We are also working with our clients this month on how to build their database, so the Facebook message fits.

Facebook is one of the ways to build your seller lead list with marketing, in addition to hiring a telemarketing assistant or sending out direct mail to a list of homeowners who are likely to sell their home.

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We'll help you recruit real estate agents to your team or brokerage

By Frank Klesitz in Client Message on Dec 6, 2019

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Our next real estate recruiting add-on implementation project starts January 6, 2020.

Recruiting-Workbook

Email me frank@getvyral.com and I’ll send you the updated 200+ page workbook with 24 lessons in it to review. You’ll also speak with us to see if the course is a good fit.

Real estate clients and friends –

I’d like to encourage you to sign up for our recruiting project if you need to hire great agents.

We start January 6, 2020. It’s a live class with me every week on Zoom with a handful of top brokerages and team leaders for six months.

It’s an “add-on” to our core service to help you leverage training videos, social media case studies, Facebook ads and outbound emails to attract a steady stream of real estate agents to work for you.

Email me back at frank@getvyral.com for the latest copy of the 200+ page workbook. It's incredible. I'm very proud of it.

We’ll also ship it to you for $40 (our cost to print and FedEx it to you).

You can see examples, the syllabus and more here: www.getvyral.com/recruiting

This week in class we covered the 5 Facebook campaigns you put $50 a month into each, to reach all the agents in your MLS.

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan

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