Our real estate agent clients have been sending out a call to action this month to join their VIP Buyer List. See the September topics here: www.getvyral.com/topics
It's working really well given the uptick in buyer interest.
The premise is simple - if you register for free (we provide the landing page), you'll be among the first to know about upcoming listings and inventory not yet on Zillow.
When the buyer registers, you then call them back to assess their motivation, review their Buy Box, obtain proof of funds, and request a light buyer's agency agreement.
Now you can confidently say, "I may have a buyer for your home, please call me to see what they will pay you" in targeted seller lead-generation marketing.
(That is the #1 seller lead-generation message of all time)
A message like this also shakes the trees from your existing database to identify highly motivated buyers right now, rather than "top of the funnel" CTAs to cold traffic, like forcing a registration to view pictures of homes for sale on your website.
You can see an example of the VIP email lead-generation message and the respective landing page we created for our clients in our September newsletter on page 27 here.
I also suggest you Google "VIP Home Buyer List." You'll see top agents all over the country running this, with deeper messaging you can borrow for your campaign.
With Compass buying Anywhere, we'll likely see more pre-sale listings and buyer networking coming to America, where advertising the home up on Zillow is secondary to exhausting your relationships to get a deal done. That's the big debate now.
If you're a client, please work with your coach to get this message out to your email list, retarget your database/website visitors, and share it on your social media. It's all ready to go, just approve it.
I suggest you ask your lender to send an email to their list about it, too.
If you're not a client, we'll send it out at no charge on a free strategy call. It takes about 30 minutes to export and clean your list (we're fast), and we'll send you the message to personalize before the call, so we can press "send" when we meet.
If you have a list of unconverted buyer leads, this message is a home run.
Frank
