Reconnecting with Existing Contacts

• Frank Klesitz emphasizes the importance of focusing on existing contacts rather than cold lead generation.
• He suggests using the database of past clients, leads, and centers of influence to book appointments.
• Frank introduces the concept of rounding up all existing relationships into one spot for effective marketing.
• He recommends using the "Export Contacts by Covey" app to gather contacts from phones and email accounts.

Gathering and Organizing Contacts

• Frank demonstrates how to export contacts from phones and email accounts into spreadsheets.
• He explains the importance of having all contacts in one place for effective marketing.
• Frank introduces the concept of using CRM systems like Bold Trail to export contacts.
• He emphasizes the need to scrub and clean the lists using services like Never Bounce.

Creating and Sending Reconnect Emails

• Frank outlines the process of creating a reconnect email to existing contacts.
• He provides a sample email template that includes a personal message and a call to action.
• Frank explains the importance of encouraging people to unsubscribe if they are not interested.
• He suggests using email marketing software like Constant Contact or Emma for bulk emails.

Leveraging Social Media and Email Marketing

• Frank explains how to use Facebook ads to target custom audiences created from email lists.
• He emphasizes the importance of consistent communication through email and social media.
• Frank introduces the concept of using video and social media to engage with the database.
• He suggests using a content calendar to plan and schedule educational videos and lead generation messages.

Building Confidence and Overcoming Fear

• Frank addresses common fears and concerns about sending out personal emails.
• He encourages participants to step up and become better teachers and communicators.
• Frank emphasizes the importance of building confidence in oneself to effectively communicate with a large audience.
• He provides tips on how to handle potential rejection and negative feedback.

Advanced Strategies for Appointment Booking

• Frank introduces the concept of hiring someone to book appointments based on engagement with the database.
• He provides an example of a script to use when calling people who have engaged with the content.
• Frank explains how to set up a system where someone else can follow up and book appointments.
• He emphasizes the importance of having a consistent and effective follow-up process.

Creating and Publishing Educational Content

• Frank provides a list of potential topics for educational videos and articles.
• He explains the importance of answering common questions and providing valuable information.
• Frank introduces the concept of using AI tools like ChatGPT to help with content creation.
• He emphasizes the need to create high-quality, engaging content that resonates with the audience.

Building a Strong Online Presence

• Frank shows examples of successful real estate professionals who have built a strong online presence.
• He explains how consistent content creation helps build trust and credibility.
• Frank emphasizes the importance of looking professional and competent in online videos.
• He provides tips on how to create engaging videos and articles that attract and retain viewers.

Final Thoughts and Next Steps

• Frank summarizes the key points of the presentation and emphasizes the importance of reconnecting with existing contacts.
• He encourages participants to commit to a consistent content schedule and follow-up process.
• Frank provides resources and tools to help participants implement the strategies discussed.
• He concludes by encouraging participants to take action and start building their own gold machine for generating appointments.