Doug Cary is on track to close 100 homes in a down market

Doug Cary is having his best year ever in Salt Lake City, even though home sales are down over 30%. He’s on track to close 100 homes in 2025, already beating last year’s numbers. His success comes from prospecting three hours every morning, staying consistent with his videos, and keeping his database engaged. “People tell me they watch my videos all the time,” Doug says. After trying to handle his own marketing, he came back to Vyral for the accountability and professional support that keeps him consistent and in production. Watch the interview to see how Doug built a focused, profitable business in one of the toughest markets we’ve seen.

AI Summary Notes

Introduction and Background

Frank Klesitz of Vyral Marketing interviews Doug Cary, a real estate agent in Salt Lake, Utah, who is having his best year ever, despite a market where home sales are down over 30%.
Doug attributes his growth to consistent prospecting, a well-nurtured database, and smart use of video content to stay top-of-mind.

Keys to Success in a Down Market

Doug is on pace to close 100 homes in 2025. A mix of listings and buyers, with 56+ already closed or pending by mid-year.
He stays in production with a disciplined routine: 3 hours of prospecting daily from 9am to noon.
He makes 25 to 30 calls each day, including expireds, PPC leads, SOI, and just listed/just sold campaigns.
He’s currently building out a team, aiming to have five agent partners by year’s end.

Why Doug Chose Vyral

Doug initially joined Vyral to stay in touch with his growing database, especially as his PPC campaigns expanded.
Comfortable on camera and strong with scripting, he saw video as an easy way to boost his presence without being overly reliant on social media.
He records two videos per month, which Vyral then scripts, edits, publishes, and promotes on his behalf.

How Vyral Helps His Business

Doug’s audience tells him they watch his videos all the time, even if they don’t always comment.
He tracks engagement through Vyral’s analytics reports and follows up with newly active contacts.
It’s a consistent, professional system that keeps him visible without adding more to his plate.
He tried going solo for a year but returned to Vyral after realizing the complexity and project management burden of doing it himself.

Video Strategy and What Works

Doug’s best-performing content: Quarterly market updates with headlines like “Where Are Home Prices Headed?”
These draw high click rates and engagement across both his database and pay-per-click audiences.
He’s experimenting with retargeting ads to increase video reach, focusing on boosting content with tight targeting for repeat visibility.

Leverage Through Integration

Doug has integrated Zapier to automatically send new leads from his CRM to Vyral, ensuring every contact receives his content.
This automation ensures that new PPC leads are immediately nurtured, keeping his pipeline warm with no extra effort.

Staying Focused and Disciplined

Doug credits Mike Ferry’s sales system and years of coaching with helping him develop consistent habits.
He avoids distractions by minimizing time on social media and ignoring the noise of sales pitches or trending tactics.
His advice: Stick with one mentor, prospect daily, and don’t dilute your message.

Why Doug Recommends Vyral

The built-in accountability ensures his videos get done even during busy seasons.
The full-service model relieves him of managing writers, editors, designers, and content distribution.
It's the only solution that’s kept him consistent without sacrificing quality or time.

Looking Ahead

Doug plans to scale his business with more agents and more marketing leverage.
He’s considering using his video brand to support new team members through database calling and brand-based appointment setting.
He’s focused on staying relevant, increasing reach, and refining his PPC and retargeting strategy for greater ROI.

Final Insights and Takeaways

Consistency Wins: Prospect daily and stay in front of your list no matter what the market is doing.
Video Builds Trust: Even when leads aren’t ready, they’re watching—and when they are ready, they call.
Leverage Matters: A full-service team like Vyral removes the burden of execution so you can stay in production.
Know Your Audience: Market updates and seller-focused content resonate most and bring real results.

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