Look what we built for Joshua >
Joshua Holt, a real estate agent in Madison, Wisconsin, needed a better way to stay in touch with all his past clients, sphere, and lead nurtures in his CRM database.
He didn't have time to make one-to-one phone calls to everyone, so he decided to communicate one-to-many to leverage his time better.
He decided that sending out helpful videos was the best way to do that.
Specifically, he wanted a 36-touch database marketing plan properly executed with minimal effort on his part, so he hired us to help him.
We first exported all his existing contacts, including the contacts in his cell phone and email account. After scrubbing and deduplicating everyone, we put them all into an email marketing and Facebook retargeting account.
A smaller, more valuable segment was selected by hand to get his monthly video postcard.
We help Josh send out two helpful videos to build trust and one lead-generation message a month to spike response.
He started with proven topics, and now he creates hyper-local, custom topics (Josh has been a client for 7 years now).
We interview him once a month on Riverside.com and then handle all the editing, optimization, and promotion.
His Marketing Coach holds him accountable and keeps him on track.
His education-based YouTube videos go on his seller-focused video blog we built for him. We drive all the attention there because there's a clear call to action to book a free home-selling strategy call.
In fact, that's the whole purpose of our marketing together: book more appointments with people considering a move.
You'll also see on his video blog his seller value propositions and evidence of success.
"What I like about this is I just add people to my database and I make time to follow up with the people who watch. People also call me. Those are some of my best leads. I focus on what I do best - going on appointments and negotiating deals. Vyral handles the heavy lifting."
You can review the 3-step system Josh follows for results and review the pricing of our services if you're interested in doing the same.
Thank you, Josh, for being a client all these years. Here is an interview with Josh from four years ago.
We appreciate you.
If you have questions for Josh, or a referral to him in Madison, you can reach him directly at jdholt@kw.com.
