Nick Berard, a real estate professional in Bellingham, Washington, came to us in 2022 with a need to generate more appointments from his existing database. Nick had been publishing videos for some time, but struggled with consistency.
He finally decided to hand over the entire editorial process to us so he could stay focused on what he does best: meeting with buyers and sellers.
We first exported his contacts from his CRM, Google Contacts, and cell phone. After scrubbing and deduplicating everything, we sent out a helpful reconnect message and then got to work publishing two helpful videos each month.
Nick collaborates with us to customize his content, much of which resonates with Canadian homeowners just across the border.
In addition to two monthly education-based videos, Nick also sends a monthly lead generation message, inviting his contacts to request an offer on their home, find out what their property is worth, or join an upcoming workshop or webinar.
We handle all the editing, optimization, and promotion. His videos are published on his seller-focused video blog, shared across social media, retargeted to his database and website visitors, and even sent as a postcard to his most valuable contacts.
After working with us for over a year, Nick confidently says he doubled his business, thanks in large part to the higher quality communication with his existing database.
You are invited to explore Nick’s seller-focused video blog and see how he showcases his expertise. You can also view his Zillow profile to learn more about him.
If you have clients considering a move to Bellingham, Washington, Nick would be happy to help. You can reach him at nickberard@kw.com or call him at 360-770-3245.
And if you are interested in implementing a similar system to grow your own appointment pipeline, reach out to us for a complimentary strategy call.
Great job, Nick. Thank you for letting us feature your work.
