Johnny Jennings runs a high-performance real estate team in Sacramento, California. In a recent interview, Johnny shared how he’s using a specific marketing plan to consistently sell homes every three days, even in today’s shifting market.
Johnny's approach revolves around starting conversations with sellers early, using a combination of video marketing, social media, and retargeting to create ongoing engagement. Here's how he’s making it work:
- Video Marketing: Johnny uses video to engage sellers with content that explains why they need his team to sell their home. These videos help establish trust and begin conversations long before a face-to-face meeting.
- Social Media Marketing: By staying visible on social media, Johnny ensures that he remains top-of-mind for potential sellers. His posts provide valuable market insights, tips, and reasons why now is a good time to sell.
- Retargeting: Retargeting ads follow up with leads who’ve interacted with his content but haven’t yet converted. This allows Johnny to stay in front of potential clients and nurture them into appointments.
- Top 3 Call-to-Actions: Johnny has identified the three most effective calls-to-action that generate the highest level of seller interest. These include “Get a Cash Offer on Your Home,” “Learn About Our Guaranteed Sale Program,” and “Find Out What Your Home is Worth Today.”
- Appointment Setters: Johnny has a team of appointment setters based in Mexico who call his database and schedule appointments for his agents, ensuring that only the most qualified leads move forward.
Johnny’s marketing system relies heavily on staying connected with his database. He uses video messages, email campaigns, and social media to consistently engage leads and keep his pipeline full.
By combining these strategies, Johnny is able to sell a home every three days and keep his business thriving, no matter what the market is doing. Whether it’s a busy season or a slower one, Johnny’s marketing plan ensures his team stays booked with appointments and ready to close deals.
If you’re looking for a way to keep your pipeline full, Johnny’s approach is something you can model for your own business.
Want to see how Johnny is doing it? Watch the full interview to learn more about his marketing strategy and what’s working for him.
