Josh and I met at a Mike Ferry event in 2010, and he became our very first coach when I first started the company. I owe a lot to Josh.

We traveled all over the country for years together, attending mastermind events, conferences, and more. Just trying to figure it all out like the rest of us.

Since he’s from College Station, TX (Home of Texas A&M), and online lead generation of buyer leads was taking off around this time, he decided to start Rokrbox and hire college talent to help with the lead follow-up.

He’s an excellent leader and has built an exceptionally strong leadership team, allowing him to work from anywhere. In fact, he moved to San Diego like I did, running his company remotely just like me from 2012-2021. We both lived downtown.

Josh can share not only details on effective buyer lead follow-up, but more relevant to our group - he has built an incredible culture where his leaders do much of the thinking and decision-making for him.

That’s usually the point where a business stops; you don’t have people to act on your behalf with your values, mission, and vision to their core. Josh has built that for himself, and his happy to share how he did it.

When it comes to what he needs help with, he’s getting more demand from clients to call their existing database to find people who want to buy or sell a home, in addition to responding to new leads that come in from home search registrations.

If you have any insight on that, or what that would look like, he would love to talk to you.

Josh, thank you for coming down. If you want to join us, you're invited. All the details are at www.VyralMasterminds.com

Frank

Introduction and Background of Josh Cunningham

• Frank Klesitz introduces Josh Cunningham, highlighting their long-standing friendship and collaboration since the early days of Vyral Marketing.
• Josh was the first coach at Vyral and worked closely with Frank at various real estate events in the early 2010s.
• Frank Klesitz recalls Buddy's early use of social media and the impact it had on the industry.
• Josh's expertise in buyer lead conversion and his company, Rockerbox, are emphasized, along with the metaphor of "painting for gold" from buyer leads.

Josh's Journey and Company Culture

• Josh shares his passion for company culture, explaining how he took on the work that other Realtors avoided, such as following up on cold buyer leads.
• Over 12 years, Josh has hired over 400 students from the university, creating a diverse team of millennials and Gen Z individuals.
• He emphasizes the importance of betting on the strengths of different generations and creating a done-for-you service that benefits both clients and himself.
• Josh discusses his move to San Diego in 2012 and how he managed his business remotely, creating a five-star company culture that attracts and retains top talent.

Building a Leadership Team and Remote Management

• Josh talks about the challenges of managing a business remotely and the importance of creating a leadership team that delivers exceptional customer experiences.
  
• He shares his experience of living semi-retired in San Diego while managing his business from weekly Zoom meetings.
• Josh highlights the importance of creating leverage and leadership in an organization to achieve freedom as an entrepreneur.
• He mentions his involvement in other mastermind groups and the common problem of entrepreneurs bottlenecking decisions and not creating leverage.

Challenges and Solutions in Lead Conversion

• Josh discusses the evolution of his business from focusing on new leads to monetizing old leads in a database.
  
• He explains the importance of creating a winning formula to monetize old leads, which are often overlooked by teams.
• Josh shares his strategy of using US-based phone calls from college-educated Americans to follow up on leads.
• He expresses interest in collaborating with other attendees to explore call cadences and tools that can help monetize old leads effectively.

Unique Selling Proposition and Market Positioning

• Josh emphasizes the unique selling proposition of his service, which is based on the quality of US-based phone calls from college-educated Americans.
• He reflects on the early days of his business, where he was the first to enter the market with a done-for-you turnkey solution.
• Josh mentions his exclusive partnership with Boomtown and the challenges of dealing with imitators and duplicators in the market.
• He highlights the importance of sticking to what works, despite the temptation to try other methods that may not be as effective.

Advantages of Fractional Staffing and Team Dynamics

• Josh explains the benefits of having a fractional staffing model, where teams of part-time students work together to provide consistent service.
• He discusses the advantages of having a team of resources, which reduces the risk of business interruption due to individual absences.
• Josh shares how his team consists of sophomores, juniors, and seniors who value the professional experience and skills they gain from working with Rockerbox.
• He reflects on the success of his business model, which has allowed him to survive market downturns and outlast competitors who tried other approaches.

Conclusion and Future Collaboration

• Frank Klesitz expresses his admiration for Josh's achievements and looks forward to meeting him in San Diego.
• Josh invites attendees to discuss their challenges and explore potential collaborations to improve lead conversion and monetization.
• The conversation ends with a mutual appreciation for the value of face-to-face interactions and the potential for future business partnerships.