Louis Gordon Cancelled His Internet Leads and Will Double His Income

Louis Gordon represents very educated clients who live in greater Boston (Cambridge, Harvard grads, MIT, etc). When his internet lead volume dropped off in 2023, he decided to hire us to generate new business from his database. It's worked very well. "I will almost certainly double my income this year at a much lower cost than before", says Louis. He started with general Q&A content and is now publishing entertaining, hyper-local topics that come up when he's talking to buyers and sellers on the phone. "I want to focus on $1000 an hour work of putting deals together. You take the lower-cost work off my plate with the accountability I need." Watch the full interview to learn how Louis made the switch from chasing internet leads to working his existing relationships with education-based video marketing to set more meaningful appointments with buyers and sellers.

AI Summary Notes

Louis Gordon's Journey with Vyral Marketing

Frank Klesitz introduces Lou, a client from a highly educated market in Boston, who started publishing educational videos with Vyral Marketing.
Lou shares his initial challenges with paying for leads from Zillow and Realtor.com, which tanked in 2023 due to rising interest rates.
Lou's growth consultant at Century 21 recommended Vyral Marketing, and he took the leap despite initial nervousness and family teasing.
Lou improved his videos over time, leading to one of his best years, on track to double his previous year's production.

Shift from Paid Leads to Database Marketing

Lou explains the shift from paying for leads to focusing on his existing database, which he previously contacted quarterly.
He realized that phone calls were not always providing value to clients and lacked relevance.
Vyral's approach allowed Lou to stay top of mind with his database through educational videos, emails, and social media posts.
Lou emphasizes the importance of creating content that keeps clients engaged and informed.

Impact of Vyral's Video Campaigns

Lou notes that Vyral's campaigns have created leverage, accountability, and a framework for consistent content creation.
He mentions that the videos have led to new agents joining his team without running a recruitment campaign.
Lou highlights the importance of making videos entertaining and educational to keep viewers engaged.
The videos have also helped him maintain a presence in the market, even during challenging times.

Measuring Success and ROI

Lou discusses the difficulty of measuring the ROI of marketing efforts, especially for billboards and radio ads.
He tracks key metrics like production, price point, GCI, and overhead costs to measure the success of his campaigns.
Lou notes that clients frequently mention seeing his content, indicating the reach and effectiveness of his videos.
He attributes his business growth to the Vyral campaign and the focus on his database.

Emotional and Practical Benefits of Vyral

Lou explains that Vyral has reduced the emotional impact of rejection in his business, as clients are more familiar with him.
He emphasizes the importance of constant self-improvement and reevaluation in his business practices.
Vyral's campaigns help him follow up with clients consistently, reducing the need for personal follow-ups.
Lou highlights the value of having systems in place to manage tasks and ensure nothing falls through the cracks.

Leverage and Accountability with Vyral

Louis is on track to double his production this year.
He reports more inbound conversations and easier rapport with clients who’ve consumed his content.
Video marketing has directly contributed to more appointments and listings.
His improved brand recognition has increased trust and reduced resistance in client interactions.

ELeverage and Accountability with Vyral

Lou praises Vyral for providing leverage and accountability, allowing him to focus on high-value tasks.
He compares the cost of Vyral's services to his previous Zillow campaigns, noting that Vyral is far more cost-effective.
Lou values the expertise and efficiency of Vyral's team in handling marketing tasks.
He plans to continue using Vyral's services long-term, seeing it as a crucial part of his business.

Best Performing Content

Lou shares that his Vyral consultant advised him to create local content, such as reviews of local businesses and discussions on local laws.
This shift in content strategy has increased engagement and made his videos more interesting.
Educational content still plays a role, but local content has become a significant part of his strategy.
Lou emphasizes the importance of relevance and local focus in his videos to keep viewers engaged and informed.

Vyral Marketing Blog