Nick Berard, a solo agent in Bellingham, Washington, sold nine homes in the first half of 2024. "It was a down year for me like most in the industry. I only sold 18 homes last year." Nick decided to go all in on his database to build his 2025 pipeline. He asked us to handle his video database marketing so he could get back on the phone. At the time of this interview (June 2025), he's sold 21 homes with three pending this year. We helped him reactivate over 3,500 contacts, close deals from past clients he hadn’t spoken to in years, and speak to the niche needs of Canadian sellers at scale. Watch the interview to learn how Nick did it.

AI Summary Notes

Introduction and Background

• Frank Klesitz of Vyral Marketing interviews Nick Berard, a real estate agent based in Bellingham, Washington, known for his relationship-driven approach and educational video content.

• After years of trying to manage video marketing on his own, Nick partnered with Vyral Marketing in late 2023 to gain consistency, structure, and support.

• His goal was to stay top-of-mind with past clients and sphere, build credibility, and grow his business without relying on cold leads or social media trends.

Challenges Before Vyral

• Nick began creating real estate videos in 2015 but struggled to stay consistent—especially during busy seasons or market shifts.

• Despite being tech-savvy, the editing, posting, and follow-up proved difficult to sustain.

• His most valuable lead source—his database—was underutilized due to the lack of a system to stay in touch.

How Vyral Helped

• Vyral helped Nick clean, consolidate, and expand his database from around 1,700 contacts to over 3,500 by sourcing emails from multiple platforms.

• With just a few hours per month, Nick records educational videos while Vyral handles the scripting, editing, campaign setup, and performance tracking.

• His dedicated marketing coach at Vyral helps him develop relevant topics and ensures his content is impactful and aligned with client needs.

Smart Use of Video

• Nick uses his video content in three ways:

  • Mass emails to stay in touch with his full database

  • Personalized follow-up after appointments to reinforce key points

  • Pre-appointment nurturing to build trust and credibility

• He creates videos addressing client pain points—such as the best time to sell, preparing a home for market, and foreign tax rules for Canadian sellers.

Real Results

• Closed three deals directly tied to his Vyral campaigns, including one from a cold contact he hadn’t followed up with in over four years.

• Booked seven or more appointments and converted multiple listings using targeted video content.

• A video interview with a tax specialist helped him land two listings by addressing a niche topic relevant to foreign sellers.

Personalization and Efficiency

• Nick supplements Vyral’s campaigns with selfie-style videos sent via text, which act as personal digital business cards.

• He also uses his video library to follow up with clients post-appointment, providing answers to their unique questions.

• This multiplies his touchpoints and reinforces authority—without taking more time.

Time and Leverage

• Vyral manages all the backend work, allowing Nick to focus on clients and content creation.

• He considers it one of the most time-leveraged tools in his business—comparable only to hiring a coach.

• With editing and setup off his plate, he’s able to stay consistent and visible without burnout.

Looking Ahead

• Nick is working with Vyral to integrate Zapier, so new leads flow automatically into his email list and receive tailored video autoresponders.

• He’s exploring additional formats like neighborhood tours and community spotlights with help from Vyral’s editing team.

• He’s also teaching other agents at his Keller Williams office how to build their businesses using educational videos.

Final Insights and Takeaways

• Consistency Wins: With Vyral, Nick finally built the follow-up rhythm he needed to stay in touch.

• Educational Content Converts: Even niche videos with few views have generated high-trust conversations and listings.

• Database Over Leads: Nick’s growth has come primarily from reactivating past clients—not from chasing new ones.

• Leverage Through Video: One well-made video can serve as outreach, education, and follow-up—making it the most versatile tool in his business.