For those of you who are listing property, this is your reminder to send out your invite to download your newly published Fall 2025 Home Selling Guide soon.

This is your November lead-generation campaign: https://www.getvyral.com/real-estate-agent

You can get the guide from Keeping Current Matters with a free trial - a shout-out to them for their great service. Highly recommended.

We’ll create a landing page and send a direct-response style email to your past clients, sphere, and lead nurtures with an invitation to download it. Here's an example.

We recommend you write a social media post as well. Bonus points if you spend a few dollars on retargeting it to your recent website visitors and the people in your current CRM. We’ll set that up for you. 

The download opt-ins are sent to your email immediately. Simply reply with the PDF and offer them a free home-selling strategy call if they are interested in selling their home.

I want to recognize Monique Walker for sending this out on November 7 and generating 17 leads from it. On average, for every 10 downloads, you get 3 appointments and 1 sale.

Here's what that looks like:

Remember, these are high-value contacts in your existing list, not cold leads.

These “free guide” lead magnet campaigns are a timeless staple of direct response marketing. Fisher Investments built a billion-dollar company by advertising their 15-minute retirement plan guide. (Their funnel is phenomenal)

If you’re a client, please work with your coach to get this out, personalized for your market. And if you’re not, contact us for a free trial. We’ll send it out at no charge.

Have a great week.

Frank