Listen to his mastermind group introduction:
I just interviewed Raymond Fernandez - a client who’s doing a really good job with his YouTube Channel, separate from Vyral Marketing for his database.
He’s been shooting one video a week for about 5 years now about living in Palm Beach, since many of his buyers are relocating to the area.
Check it out:
https://www.youtube.com/@
He shoots them all selfie style, and then uploads all the raw footage to an editor - who he pays a per-video editing fee.
He keeps four videos in the hopper since they release at the same time every week. You’ll see in the description that the CTA is just to book a call with him.
“I get people reaching out to me every day”, he says.
He’s sold $25 million in real estate to date with the help of deep builder relationships as well.
You’ll meet him at our mastermind in San Diego in October with plenty of one-on-one time (especially on the yacht) to ask him how it works.
He is happy to share all his insights. That’s why everyone is coming.
If you know how to scale your business with virtual assistants, he wants to get better at that. Please offer your insights and strategies that work for you. He’s taking notes.
Raymond wants to work from the Hamptons outside New York to consult buyers over Zoom using a showing agent model someday.
I interviewed him to introduce him if you’re coming or planning on joining us. He was referred to us by client Dave Zajdzinski, who runs a leverage agent model.
Thank you, Raymond. See you in San Diego.
AI Summary Notes
Introduction and Initial Greetings
- Frank Klesitz greets Raymond Fernandez, who is flying from Palm Beach to San Diego.
- Raymond expresses excitement about the trip and thanks Frank for the invitation.
- Raymond shares that he was introduced to Frank by Dave Z, an exp agent in Arizona.
Dave Z's Leverage Agent Model
- Frank explains that Dave Z replaced his team with virtual assistants and now conducts Zoom meetings with buyers and sellers.
- Raymond confirms he follows Dave Z's model and started using virtual assistants after meeting Dave at the eXp Con last October.
- Frank elaborates on Dave Z's success with virtual assistants and Zoom meetings.
- Raymond emphasizes the importance of Zoom meetings in his niche of relocations in the Palm Beach, Florida area.
YouTube Strategy and Lead Generation
- Frank inquires about Raymond's lead generation methods.
- Raymond explains he generates leads primarily through his YouTube channel, focusing on living in Palm Beach, Florida.
- He mentions he has not missed a week of posting a video in six years.
- Raymond describes how he uses Zoom links in his YouTube video descriptions to book calls with potential clients.
Consistency and Video Production
- Frank praises Raymond's consistency in producing weekly YouTube videos.
- Raymond shares that he shoots the videos himself but has someone edit them.
- He discusses the importance of consistency in his business operations.
- Raymond mentions using Sierra for his CRM and leveraging virtual assistants for other tasks.
Expanding Business and AI Integration
- Frank asks about Raymond's vision for his business. scriptwriting and video creation.
- Raymond expresses interest in expanding his business to other areas, such as the Hamptons.
- He discusses the potential of using AI to improve his business processes and systems.
- Frank suggests using AI for creating specific content and heavy research.
Builder Relationships and Market Strategy
- Frank and Raymond discuss the importance of builder relationships in Raymond's business.
- Raymond mentions working with two of the biggest builders in the area and having relationships with about a dozen builders.
- He explains how builders refer clients to him for selling their homes while they build new ones.
- Frank suggests creating a YouTube channel for builders to showcase their work and attract more clients.
Future Goals and Vision
- Frank asks about Raymond's long-term vision for his career.
- Raymond shares his goal of expanding his living in Palm Beach model to other areas like the Hamptons.
- He discusses the complementary nature of the Palm Beach and Hamptons markets.
- Frank and Raymond agree on the potential for Raymond to manage clients in both areas while leveraging virtual assistants.
Final Thoughts and Appreciations
- Frank and Raymond discuss the potential for Raymond to represent clients in different markets.
- Raymond mentions the entrepreneurial spirit at exp and the possibility of hiring people to manage his business.
- Frank expresses appreciation for Raymond's insights and looks forward to meeting him in person.
- Raymond thanks Frank for the opportunity to share his experiences and looks forward to the upcoming mastermind event.