Steve Lamothe is the #1 individual listing agent in the Sacramento region, and he's built a marketing system that makes it easy for homeowners to raise their hand before they ever call another agent. In this interview, Steve breaks down the three lead magnets he's using to generate listing conversations right now, without sounding salesy: a prep-for-sale plan that helps sellers move faster with less hassle, a buy-before-you-sell solution that removes the contingency stress, and a certainty-first option that can produce multiple offers after one visit. Steve is a client and works with us to consistently market these offers to his existing database of past clients, sphere, and lead nurtures through two educational videos a month plus a monthly email that drives responses from people who already know, like, and trust him.
AI Summary:
Steve Lamothe is one of the top-producing real estate agents in Sacramento, California, and a long-term Vyral Marketing client. In a market where conditions have shifted dramatically since COVID, Steve has built his business around one core principle: stop selling yourself and start solving problems.
The Problem He Solved
Most agents wait for clients to call them when they're ready to sell. Steve wanted to get in front of homeowners months earlier, before they'd done their research, visited Zillow, or called a competitor. To do that, he needed compelling offers that spoke directly to the real pain points sellers are facing right now.
The Three Irresistible Offers
The first offer addresses the number one question every seller has: how do I prepare my home for sale as fast as possible, with the least hassle, and for the most money? Steve's team steps in to handle the heavy lifting, from clearing out belongings to prepping the home for market, removing the burden that stops most sellers from ever getting started.
The second offer targets homeowners who need to buy and sell at the same time. Steve's message is simple: "I can help you buy your replacement home without selling your current one first." Using bridge financing programs like Homelight, his team helps clients buy their next home, move out, and then sell their existing home vacant and staged, typically faster and for more money than the traditional contingent route.
The third offer is about certainty. In a market where 30% of homes aren't selling, Steve positions himself as the agent who can bring multiple competitive offers after just one visit, with no open houses, no listings, and no strangers walking through. Whether clients ultimately want maximum price or maximum convenience, Steve becomes the one who shows them all their options.
How He Gets the Word Out
Steve works with Vyral Marketing to publish two short educational videos per month to his database of 18,000 contacts. Vyral handles the editing, email distribution, social media posting, and monthly content strategy, keeping Steve consistently in front of his database without him having to manage the production side. Once a month, Frank also writes a long-form email on Steve's behalf, the kind of thoughtful, personal message that stands out in a crowded inbox.
His Advice
"Think of yourself as a problem solver, not a marketer." Steve's philosophy is that agents get uncomfortable with "offers" because they feel salesy, but when your offer is genuinely solving a real problem someone has, it doesn't feel that way. The goal isn't to chase leads. It's to make sure that when someone in your database is ready to move, you're the one they call.
