I hope your December is off to a good start. Mortgage rates are near 52-week lows with a 95% chance of a rate cut next week.

If you’re recruiting real estate agents to your brokerage or team, there’s excitement in the air that buyers are coming off the sidelines (and making it through closing).

We sent out a popular lead-generation email for our real estate recruiting clients that performed exceptionally well again in October: an invite to get your Home Buyer Presentation.

Our client Brett Jennings generated 82 agent submissions, Alissa Gamble 48 submissions, and James Goodman 33 submissions…the list goes on.

The premise is you reach out to your buyer leads, offering them a free buying strategy call to plan their move so they get the house they want for less. Dave Z in Phoenix does these presentations remotely via Zoom all week from PPC, and past leads in his database. 

(He’s leading a workshop in Phoenix this weekend to implement this if you want to come. He will give you a copy of his, and it’s the best I’ve seen in the industry.)

Here are what those submissions look like with the agent’s provided name, email, and phone number who requested to see what your buyer presentation looks like:

Here’s the script when an agent registers…

“Hi, I saw you downloaded my buyer presentation. I’d like to help you personalize it and answer any questions you have. Maybe we could work together someday, but I would like to earn your trust first. Would you like to schedule a time, and I can show you how I use it to close “x” buyer deals a year?”

And there you have it - high-quality agent recruiting appointments in your calendar.

Even though this was our October lead-generation campaign for agent recruiting, you can certainly still send it out. If you don’t have an email list of real estate agent peers who know you, the most effective way to fix that is to hire a list builder to research the contact information of all the agents who are your friends on Facebook.

We do that for you at Vyral Marketing now.

Here’s a webinar replay with our client, Tina Caul, on rebuilding your database on the listing side. She had over 200 real estate agents register to watch it. They are all being offered a free business planning call that may lead to a conversation to join her team or brokerage.

If you’re a client and want to get this recruiting message out, let us know. And if not, my offer always stands - we’ll send out one email to test how much business is sitting in your existing list for free. Then we can decide if working together makes sense.

Frank