AI Summary Notes

Traci's Background and Business Setup

• Frank Klesitz introduces Traci, a client from Alpine, Texas, a small market with a population of about 6000 people.

• Traci and her husband started their brokerage in Alpine, Texas, in 2016, moving there permanently a few months ago.

• Traci's husband is a third-generation realtor, and they have several offices across Texas.
• Frank asks Traci about her decision to adopt a forward-thinking approach in a small market, particularly using video marketing.

Identifying the Need for a Video Solution

• Traci admits she is good at connecting with people but poor at producing and distributing videos.

• Frank inquires about how Traci heard about Vyral and why she chose them as a solution.

• Traci explains that her husband had good results with Vyral's letter campaigns and recommended them.

• Traci appreciates Vyral's adaptability, such as helping her work both markets despite the five-hour drive.

Implementing Vyral's Solutions

• Frank explains Vyral's process of rounding up Traci's database, scrubbing contacts, and setting up video blogs.

• Traci shares the results of using Vyral's plan, including increased business and positive feedback from clients.

• Frank and Traci discuss the importance of tracking results and adapting strategies based on feedback.

• Traci mentions the value of Vyral's proactive approach and continuous updates.

Effective Video Topics and Results

• Frank asks Traci about successful video topics, and she mentions home valuations, steps to sell a home, and hyper-local content.

• Frank and Traci brainstorm additional hyper-local video topics, such as Alpine's housing market, neighborhood recommendations, and local events.

• Traci highlights the importance of home valuations and the inaccuracies of Zillow in Texas.

• Frank suggests conducting a seller workshop or seminar to educate clients on preparing their homes for sale.

Optimizing Database Engagement

• Frank and Traci discuss the open and click reports from Vyral, including tracking phone numbers and emails.

• Traci mentions her coaching call with Sean, where they discussed the new service of booking appointments for her.

• Frank explains Vyral's new division that can call Traci's database to book appointments, saving her time.

• Traci expresses excitement about the new service and plans to explore it further.

Future Strategies and Improvements

• Frank and Traci discuss the use of CRM and Zapier integration for seamless contact updates.
  

• Traci shares her experience with Vyral's adaptability and continuous support.

• Frank suggests a strategy for creating video tours without leaving the office, using a combination of A and B roll footage.

• Traci considers creating a video series on moving to West Texas and hiring someone to edit the footage.

Final Thoughts and Client Experience

• Frank asks Traci to sum up her experience with Vyral and the results she has achieved.

• Traci praises Vyral's adaptability and the positive business outcomes she has experienced.

• Frank thanks Traci for being a great client and invites others to reach out for similar video marketing solutions.

• Traci expresses her satisfaction with Vyral's services and the positive impact on her business.