I have exciting news if you want to recruit and retain experienced sales talent.

You are now welcome to invite your salespeople to your existing video shoots with your Marketing Coach. We’ll help them consistently make a weekly social media video.

Our clients who run sales teams asked us to create a frictionless and inexpensive way to help their salespeople proactively build their own brand on their own social media.

Here’s an example real estate agent recruiting letter with this value proposition.

The cost is $100 per agent. Month to month. No minimum.

We’ll send you a weekly peer-inspired one-minute video script every Friday, which you can optionally personalize and then send to your team to practice.

Invite them all to your next video shoot with us on riverside.com. We’ll shoot (4) one-minute videos for each person in a 20-minute dedicated block. We can help up to 6 agents per two-hour video shoot max.

They can log in to record using their webcam or mobile phone from anywhere. It’s also optional for them to attend the whole shoot; the 20-minute slots are pre-arranged.

You don’t need to attend the whole shoot, but it does create safety and camaraderie for your people when you do. It’s a good leadership activity and improves retention.

If you need more video shoots (for larger teams), we offer them at $200 each. Your people are also welcome to record on their own and upload their footage to us at any time. Please direct them to the “Upload Video” link on our website's homepage.

We’ll have all four videos professionally edited for everyone within a week and send them to each salesperson to schedule publication on their own social media.

We suggest you make posting a high-quality weekly video a part of your key sales behavior metrics to generate inbound, personally branded leads. Play your salespeople's videos at your next team meetings and publicly praise the best ones. Help them get better each week.

Videos are cut specifically for social media (around 1 minute long) with an hour of editing included for each. Additional editing time is offered at $25 an hour.

The goal is that this will help you hire and retrain experienced salespeople who want leverage. Give the scripts to your key recruits and invite them to your next shoot to record a free video with you. “Follow me”, we suggest you say. “I’ll show you exactly what to do by example.”

We ask that you make sure all your people are prepared to shoot great video.

You’re invited to a monthly Zoom mastermind just for our Teams clients to share strategies on becoming a better marketing leader. We share scripts, optimization tips, hashtags, trends, what’s working behind the scenes of everyone’s respective back-end TikTok, Instagram, YouTube platforms to become the #1 influencer in their niche.

Here are some role models in the real estate industry:

• Ken Pozek: https://www.youtube.com/@kenpozek/videos

• Living in Dallas Texas: https://www.youtube.com/@LIVINGINDALLAS

• Living In Houston Texas: https://www.youtube.com/@livinginhtx/videos

• Sell Your Home with Kati Spaniak: https://www.youtube.com/@KatiSpaniak

• Selling Greater Boston: https://www.youtube.com/@kimberleemeserve

Vyral Marketing for Teams is only available to current clients. You must lead by example and need a producer (your Marketing Coach) with scheduled studio time for success.

We now employ a social media editing team dedicated to creating reels and shorts, which require a different script and editing style than a long-form YouTube video (which is the foundation of our core plan, and requires significantly more effort/time).

The vision is that each of your salespeople enjoys a TikTok, Instagram, Facebook, and YouTube social media presence that generates views, leads, and excitement to reach their goals with less rejection, referral fees, and reliance on company-generated leads.

You can see all the details at www.getvyral.com/pricing

On a personal note, there’s a big shift going on in the real estate industry this year. Coaches, team leaders, and platform companies are suggesting (if not requiring) posting videos on social media as part of core daily prospecting and lead-generation activities, on par with phone calls, appointments, and open houses. 

The roadblock has been “How do I help them get it done consistently?”