I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.

 Here’s the evidence: 

We sent out 1 simple direct offer email to his in-house agent list - which he’s been nurturing for years on our system - with an invite to sit in on his next team meeting.

Here’s the landing page. While we recommended adding a slideshow or video to his landing page, he asked to keep it off. It still worked great.

This lead magnet works incredibly well if you have physical office space (or even if you meet on Zoom) because agents on the fence want a lower-risk way to get a feel for your fish tank before committing to a one-on-one meeting with more perceived pressure.

Your sales meetings are among your very best tools for agent recruiting (and retention).

So let’s run the math.

We find that for about every 10 leads you generate from your existing database, you’ll set 3 appointments and make one sale.

With 46 leads, that’s roughly 12 agent recruiting appointments and 4 new agents added to the team, estimated to collectively bring the team owner an extra $80,000 in first-year gross profit after their split.

(Silicon Valley has a very high price point).

Is it safe to say one lead magnet generated $80k? No.

Brett put years of work into laying the foundation of trust, respect, and certainty with his existing agent relationships to even take him up on the offer in the first place.

But it is instructive that if you’re struggling to get financial results from your marketing, or if you’re making videos and “doing” social media without much business to show for it, you're just missing out on a quality lead magnet.

So if agent recruiting is one of your goals, give the “Sit in on our next team meeting” offer a shot. If you’re not a client, we’ll send it out for you as a free trial. If you are, just bring it up to your Marketing Coach, and we’ll make it happen.

Have a great week.

Frank