As part of your Vyral Marketing program, we help you stay consistently in touch with your database throughout the year. Most months, here's what you can expect to receive:
As many of you know, the housing bill is working its way through Congress - going back and forth with the president - as I write this.
This is a great topic for those of you in real estate to share with your database, and how it will impact them.
The call to action this month for our clients is to invite the people in your database to request a cash offer on their home.
You back these with offers from companies like Opendoor, Offerpad, Homeward, EasyStreet Offers, HomeLight, and even your own internal serious buyer list.
I just returned from our marketing audit workshop last week.
Everyone brought examples of their lead generation, conversion, and database nurture marketing and we made it better. A lot better.
Our next workshop is September 16th, and you’re invited to come down to join us:
I hope you're having a good weekend. Here's a new interview with our client, Blake Sloan out in Myrtle Beach I recorded with him this past week.
I was asked to help a real estate team owner out on the Jersey Shore build a team of experienced agents.
We identified about 550 that fit the criteria.
She didn’t have any time left in the day to make recruiting calls.
So - we did two things…
We started this real estate agent recruiting blog for her with agent training videos.
John Bolos runs a solid real estate team in Charlotte.
We both taught a class on "How to Reconnect with Your Neglected Database" for his agents (and recruits to his office).
I go through the Vyral Marketing process of exporting your Gmail, cell phone, and CRM contacts to send out an initial reconnect message.
Steve LaMothe has been a client of ours for years selling north of 100 homes a year as a very strong listing agent in Sacramento.
I just interviewed him on what he’s doing to stay competitive and profitable.
I want to tell you a story about my client Dave "Utah Dave" Robison and how we built a done-for-you content system around one of the most accomplished agents I've ever worked with.
Dave is a Salt Lake City-based real estate broker with 26 years in the business and over 3,400 homes sold. He's the #1 listing agent in Salt Lake County since 2015, a former President of the Utah Association of REALTORS, and the kind of agent other agents call when they need to sell their own home. He runs a small, tight-knit team, has built a referral-based business with a database of roughly 10,700 contacts, and is laser-focused on helping sellers win. Dave came to us with experience, credibility, and a clear vision. He wanted to hit 100 transactions a year and build toward an ambitious $10 million goal by 2029.
His biggest obstacle was....
Dave had the track record, the relationships, and the camera confidence most agents would dream of. But his marketing wasn't working as hard as he was. Without a consistent, intentional content system, he knew his business could dry up. He'd seen it happen to other agents who relied on reputation alone and watched the pipeline thin out when they stopped being visible.
He wanted to revamp his marketing, anchor it around his seller programs, and stop leaving his pipeline to chance. The foundation was there. What was missing was a system to put it all in motion without adding hours to his week.
As many of you know, I run another business mailing cold letters for seller lead generation.
It’s called Klesitz Direct. www.klesitzdirect.com
It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com
I spoke with a past client last week who lost touch with his database and was considering hiring us back.
“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”
I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.
Sometimes with 2 or 3 headsets!
The price is free. The cost is exhaustion.
There's a scene in The Last Samurai where Katsumoto, played by Ken Watanabe, is asked why he would rather talk to his captive American soldier, Nathan Algren, than simply read a book to learn about him. His answer is simple: "I would rather have a good conversation."
Later, after their first real exchange, he looks at Algren, played by effervescent Tom Cruise, and says, "I have introduced myself. You have introduced yourself. This is a very good conversation."
I think about that scene more than a person probably should. Because in this business, a genuinely good conversation is rarer than people admit. Most coaching relationships are transactional. You show up, you go through the checklist, you move on. And that's fine. That works. But every once in a while, you get a client who makes you feel like Katsumoto felt in that scene. Someone who actually makes you want to sit down and talk.
William “Bill” Boswell is that client.
Bill is the co-CEO of the Prosperity Network of real estate companies in New Jersey, a Forbes and Fortune-recognized top agent, a Realtor Magazine 30 Under 30 alumnus, and someone who has been earning the NJAR Circle of Excellence Award at the Platinum level for over a decade. On paper, he doesn't need a marketing coach. He's already built something most agents only dream about.
So when we started working together in March 2025, I'll be honest with you: the biggest obstacle wasn't strategy. It wasn't content. It wasn't even getting him in front of a camera.
His Biggest Obstacle Was... Warming Up to a New Coach
Bill had a coach before me. Replacing someone in a relationship like that isn't a transaction. It's a trust exercise. And with someone like Bill, who has been in the game long enough to spot a sales pitch from a mile away, you don't earn that trust by talking. You earn it by listening.
So that's what I did.
