I want to tell you a story about my client Dave Zajdzinski and how I helped him write a reconnect message so specific and so personal that it sounded like he spent hours writing it himself. He didn't write a word of it.

Dave sells VA services to business leaders who want to free up time, cut costs, and run their business without being chained to it. He's built a life around doing everything virtually so he can close real estate deals from anywhere, including vacation.

When he came to me, he had a clear goal. He wanted to reach out to his Facebook friends, pull that list, and invite them to opt into his email newsletter. Simple enough in theory.

His biggest obstacle was...

You can't just export a list of Facebook friends and start emailing them cold. That's not how trust works. He needed a message that would make people actually want to opt in. Something that felt worth their time.

The easy version of that message would have been generic. A boilerplate intro that could have come from any real estate agent in the country. Dave knew that wouldn't cut it. He knows enough about AI to know that generic, low-effort messaging is everywhere right now. To stand out, it has to be relevant. Specific. Real.

So the first draft we put together? He looked at it and said no. He was right.

Cheers to 3-year low interest rates and the Spring selling season! Let's cut to the chase today to make sure you get your unfair share of it all.

Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.

I want to tell you a story about my client, Tom McBride, and how I helped him turn be more comfortable in front of the camera.

Tom runs a recruiting account with us. He has about eight agents on his team, and his goal is simple: attract strong agents who want to grow under his leadership.

Before working with us, video wasn't really part of his identity. Over the past few years, he had posted a handful of videos, but the camera quality wasn't great, the audio wasn't great, and more importantly, he didn't look fully comfortable. You could tell he was thinking about the video instead of thinking about the message.

And when you're recruiting agents, professionalism matters.

His biggest obstacle was...

Video marketing in general, but specifically looking and feeling confident on camera.

The camera quality was inconsistent. The microphone quality wasn't strong. But the biggest issue wasn't technical—it was mental.

Video was taking up too much mental capital. Instead of focusing on how to attract agents, he was worried about how he looked, how he sounded, and whether it felt polished enough.

That hesitation shows up on camera.

A story for you this week about how we generated 34 warm seller leads for a client.

We're running home seller webinars for our real estate agents this month. Here's the suggested plan: https://www.getvyral.com/real-estate-agent

Kevin Langan loved this idea and wanted to do it well.

I want to tell you a story about my client, Matt Stark, and how I helped him customize his email template to better match his brand and get content out faster.

Matt is based in Washington, and he works with a lot of sellers in the Greater Northwest market. Greater Northwest Washington's real estate market is expensive, and Matt sells high-end properties. He's a wonderful client, always willing to learn and super flexible when I'm coaching him.

His biggest obstacle was...

Matt wanted to update his email template to match the branding he was going for. He wasn't completely happy with the base template we were using, and it was taking a little longer to get emails approved because something wasn't quite right.

He had specific ideas about what he wanted: his professional headshots as video thumbnails instead of screenshots from the videos, links to his Google reviews, buttons for recently sold homes, and new homes on the market. He wanted people to see that information right away because it was relevant to his seller audience.

The challenge was figuring out how to customize the template without creating extra work or delaying content from getting out.

I spoke with a client last month who wanted to grow his real estate team considerably this year. “I need 10 experienced listing agents,” he said.

I figured he would need 30 appointments to make that happen. A typical ratio is 3 appointments to 1 sale when working a nurtured, permission-based list.

“What’s the plan, Frank?” he asked. "I want this to happen."

Gather round, Vyral children. It’s story time.

Back in March 2025, I got called up to the big leagues as a marketing coach. I’d already been with the company for a while, mostly living in the backend trenches, but this was different. This was the main stage. Live audience. Client-facing chaos. Bright lights that would make lesser individuals sear like an ahi tuna.

Naturally, I accepted.

Along with the promotion came a generous inheritance of clients. Generous in volume, eclectic in personality, and unified only by the fact that they all wanted results yesterday. One of the very first clients I met face-to-face, or screen-to-screen depending on your preferred reality, was Scott Miller.

His Biggest Obstacle Was…

The Vyral System.

Scott had lost faith that Vyral could consistently deliver the one thing he needed most: appointments with new prospects who might eventually turn into clients. His confidence in the process was shaken, cracked, and teetering dangerously close to falling off the shelf.

He was standing on the ledge, peering into the abyss, wondering if quitting would be less painful than staying.

I want to tell you a story about my client Cory Lauer and how I helped him make better videos by weaning him off the teleprompter so he could be his true self on camera.

Cory wasn't new to video. He understood why showing up consistently mattered. Like a lot of people trying to sound professional, he was using a teleprompter.

His biggest obstacle was....

But something wasn't working. His videos felt stiff. They were technically fine, but they didn't reflect who he really was. The personality, confidence, and ease I saw when he spoke off-camera weren't coming through on screen.

What stood out to me immediately was that Cory actually had a strong on-camera presence. He made good eye contact and communicated clearly. He just hadn't learned to trust himself yet.