I hope you're having a good weekend. Here's a new interview with our client, Blake Sloan out in Myrtle Beach I recorded with him this past week.

You can watch it here.

I was asked to help a real estate team owner out on the Jersey Shore build a team of experienced agents.

We identified about 550 that fit the criteria.

She didn’t have any time left in the day to make recruiting calls.

So - we did two things…

We started this real estate agent recruiting blog for her with agent training videos.

https://emilymarchese.com/

John Bolos runs a solid real estate team in Charlotte.

We both taught a class on "How to Reconnect with Your Neglected Database" for his agents (and recruits to his office).

You can watch it here.

I go through the Vyral Marketing process of exporting your Gmail, cell phone, and CRM contacts to send out an initial reconnect message.

Steve LaMothe has been a client of ours for years selling north of 100 homes a year as a very strong listing agent in Sacramento.

I just interviewed him on what he’s doing to stay competitive and profitable.

I want to tell you a story about my client Dave "Utah Dave" Robison and how we built a done-for-you content system around one of the most accomplished agents I've ever worked with.

Dave is a Salt Lake City-based real estate broker with 26 years in the business and over 3,400 homes sold. He's the #1 listing agent in Salt Lake County since 2015, a former President of the Utah Association of REALTORS, and the kind of agent other agents call when they need to sell their own home. He runs a small, tight-knit team, has built a referral-based business with a database of roughly 10,700 contacts, and is laser-focused on helping sellers win. Dave came to us with experience, credibility, and a clear vision. He wanted to hit 100 transactions a year and build toward an ambitious $10 million goal by 2029.

His biggest obstacle was....

Dave had the track record, the relationships, and the camera confidence most agents would dream of. But his marketing wasn't working as hard as he was. Without a consistent, intentional content system, he knew his business could dry up. He'd seen it happen to other agents who relied on reputation alone and watched the pipeline thin out when they stopped being visible.

He wanted to revamp his marketing, anchor it around his seller programs, and stop leaving his pipeline to chance. The foundation was there. What was missing was a system to put it all in motion without adding hours to his week.

As many of you know, I run another business mailing cold letters for seller lead generation.

It’s called Klesitz Direct. www.klesitzdirect.com

It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com

I spoke with a past client last week who lost touch with his database and was considering hiring us back.

“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”

I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.

Sometimes with 2 or 3 headsets!

The price is free. The cost is exhaustion.

There's a scene in The Last Samurai where Katsumoto, played by Ken Watanabe, is asked why he would rather talk to his captive American soldier, Nathan Algren, than simply read a book to learn about him. His answer is simple: "I would rather have a good conversation."

Later, after their first real exchange, he looks at Algren, played by effervescent Tom Cruise, and says, "I have introduced myself. You have introduced yourself. This is a very good conversation."

I think about that scene more than a person probably should. Because in this business, a genuinely good conversation is rarer than people admit. Most coaching relationships are transactional. You show up, you go through the checklist, you move on. And that's fine. That works. But every once in a while, you get a client who makes you feel like Katsumoto felt in that scene. Someone who actually makes you want to sit down and talk.

William “Bill” Boswell is that client.

Bill is the co-CEO of the Prosperity Network of real estate companies in New Jersey, a Forbes and Fortune-recognized top agent, a Realtor Magazine 30 Under 30 alumnus, and someone who has been earning the NJAR Circle of Excellence Award at the Platinum level for over a decade. On paper, he doesn't need a marketing coach. He's already built something most agents only dream about.

So when we started working together in March 2025, I'll be honest with you: the biggest obstacle wasn't strategy. It wasn't content. It wasn't even getting him in front of a camera.

His Biggest Obstacle Was... Warming Up to a New Coach

Bill had a coach before me. Replacing someone in a relationship like that isn't a transaction. It's a trust exercise. And with someone like Bill, who has been in the game long enough to spot a sales pitch from a mile away, you don't earn that trust by talking. You earn it by listening.

So that's what I did.

You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.

It’s live all day on June 10th in Phoenix.

Here are the details: stayrelevant.eventbrite.com

It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.

I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.

Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.

I want to tell you a story about my client Paul Lott and how we went from years without intentional real estate video content to 12 pieces of content in just a few months.

Paul is a real estate agent who joined Vyral back in December 2025. Before that, he hadn't been creating intentional marketing videos or educational content. His last purposeful YouTube video was several years ago. For someone in an industry where trust and visibility are everything, that's a long time to be quiet. He knew he needed to change that. And to his credit, he didn't just talk about it. He showed up.

His biggest obstacle was....

Paul had been on and off camera for several years.  No real marketing videos, no educational content, nothing that positioned him as a go-to resource for his audience.  And in today's world, posting listings or "just sold" graphics on social media doesn't move the needle the way it used to. People want to see who they're working with. They want to hear how you think, how you communicate, and whether you actually know what you're talking about before they ever pick up the phone.

Trust is built through repeated proof of credibility and authenticity. And Paul didn't have that working for him yet. Not because he lacked the knowledge or the personality, but because he simply hadn't been putting it out there.

Starting from scratch after that long of a gap is intimidating for anyone. The pressure to get it right, the unfamiliarity with being on camera, the uncertainty of whether it's even going to work. All of that was in front of him when we started.

I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.

You can watch it here.

It’s not every day you get to talk to someone selling that number of houses.

He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.

I had a lengthy call with a friend in the real estate business yesterday.

“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”

“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.

This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive.