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2020 Mastermind Club Dates!

By Frank Klesitz in Mastermind Club on Jan 3, 2020

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Visit the website to submit your interest

Real estate clients and friends,

Are you planning your 2020 travel dates like me right now?

Mastermind Club meetings this year are:

  • March 26-27
  • May 14-15
  • September 24-25
  • October 22-23

They are all in downtown San Diego at University Club.

Talk to me about a guest invite if you're seeking a smaller venue where you can build relationships with really smart top producers.

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7 Reasons Why You Need to Work Your Database

By Frank Klesitz in Client Message on Dec 26, 2019

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You'll learn the 7 reasons why you need to work your database with the marketing plan Jeff Glover put in place to go from 100 to 400 deals from his list.

Real estate clients and friends,

Vyral Client Jeff Glover is the #1 real estate agent in Michigan. In 2020, he's doubling down on working his database instead of cold calling and doing very expensive advertising (over $1 million a year!). He was "forced to" because running his business the old way just "wasn't staying profitable".

We're seeing this more and more at Vyral Marketing. We have a record number of past clients coming back after giving up on (or putting less emphasis on) buying internet leads en masse or getting strangers on the phone at scale. It's just getting too expensive and/or competitive.

This is a pretty powerful quote from Jeff....

"Three years ago my business was 'growing', but profits were shrinking. I was forced to shift from a cold calling, advertising model to a relationship-based, database approach. Now, 400+ deals a year come from our database. Profits are also going back up. If you don't do this, too, you'll go broke. I have 7 reasons why. I lost sight of what it means to be in business. Not anymore." - Jeff Glover - #1 Real Estate Agent (Michigan)

He went from less than 100 transactions a year from his database (three years ago) to over 400 this year. In the interview you'll learn how he did it. It involved a very big mindset shift to a relationship-driven business over a transaction-based business. This is not easy to do, especially with an operation as big as his with an entrenched culture around getting the next deal done fast.

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Team Lally Landed a $1 Million Buyer Referral From a Bank

By Peter McDonald in Mastermind Club on Dec 19, 2019

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Mastermind Club friends,

I wanted to write you about a profitable connection that was made from our last mastermind...

Members Adrienne and Attilio (Team Lally) are the top agents in Hawaii. They came to our meeting in November. 

I was given permission to share what they implemented, including the results from their time invested in "sharping the axe" with us.

1. Adrienne sent a "Hey" text to old leads with a great response rate

Brian Burds shared a neat tip to get "unable to contact" leads to respond to you. He said "Just send a 'Hey' text to your leads". Adrienne had her 4 person ISA team text 200 "bottom of the barrel" leads in their database this super simple message. Their response rate was 37.5%! It got people engaged with them again. This can be an easy thing to get people interacting with you who have gone dark.


(Brian Burds sharing his insights this November)

2. Attilio landed a $1.3 million buyer referral from his new bank

Jay Bourgana shared all his lead generation pillars at the mastermind. His most creative pillar is holding relationships with loan officers at banks to generate buyer referrals. Most large institutions, apparently, don't have a process to pass off pre-approved buyers to real estate agents. Attilio was opening a checking account in Hawaii a week later when he asked the bank manager “Who do you send pre-approved buyers to?” That one question landed him a $1.3 million dollar buyer referral right on the spot!

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How Kevin Stopped Buying Leads And Now Works His Database Only

By Frank Klesitz in Case Study on Dec 18, 2019

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Download Kevin's Video Marketing Plan

Download Video Marketing Plan

Watch All Real Estate Client Interviews

Key Takeaways

    • Kevin is a client of ours in Phoenix who has been selling homes since 2009. Phoenix is “ground zero” for real estate disruption. He ran a team with 5 agents and “a lot of expenses” and decided it wasn’t worth it.

    • He scaled back and shifted his strategy to earn all his business from his database and relationships. He will sell 30 homes this year and has a lot more time to spend with his 3 small children.

    • Kevin does not buy any leads, pays zero dollars to Zillow, hasn’t made a single cold call, and most of his business “comes from people calling him”. This has allowed him to put his real estate business on “auto-pilot” while he can focus on his true passion - real estate investing.

    • In fact, with this database focused strategy – and even in the face of all the disruption in his market – his average commission rate has “increased this year”.

    • He hired us to stay in touch with everyone he knows and to help him stay consistent with the plan.

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Jeff Cook Generated 21 Seller Leads with This Guaranteed Offer Email

By Frank Klesitz in Client Message on Dec 16, 2019

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This is an update to a full article on this tactic you can read here

Real estate clients and friends,

We recommend in our Official Video Marketing Plan you send a direct offer to your database four times a year to spike lead generation. We implement all this for you.

I want to show you an example that worked well for Vyral Client Jeff Cook in Charleston, SC. He runs the #10 real estate team in the USA and has been a great Vyral client for years. Thank you Jeff!

A hot call to action right now (especially in markets with a lot of iBuyer activity) is to skip the hassle of showings and sell your home directly to a company or investor.

Rich Barton, the new CEO of Zillow, says instant offers are "10-20% of the market". With about 5.3 million existing home sales a year in America, that's a big slice for the instant offer market to win.

Keller Williams even got into the "we'll buy your home" business recently.

The role of the real estate agent in 2020 is now more to offer a "suite of solutions" to the homeowner's problem, even if it's not listing it traditionally.

This is an offer that "likely to sell" homeowners want to respond to....and then you can help them.

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What’s the #1 best Facebook ad for seller lead generation?

By Frank Klesitz in Weekly Training on Dec 13, 2019

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You'll learn how to get homeowner data into Facebook and put an ad in front of them that gets people to message you sell their home.

Real estate clients and friends -

Sick of being scammed with Facebook ad gurus and “funnels?” I am too, trust me.

I wanted to write you this week with the #1 best Facebook ad you can run for "bottom of the funnel" seller lead generation. Period. End-of-story. (I know that's a mighty claim. I'll defend it.)

My argument is based on fundamental principles, that when applied, will get people to message you on Facebook to sell their home.

We don’t do complex “Facebook advertising” campaigns for you at Vyral Marketing since I think a lot of it is a racket and not helpful for a real estate agent.

Rather, we boost your educational Q&A nurture videos to your database only.

That's a good use of anyone's limited ad capital - putting your videos in front of your warmest audiences. From there, you can generate buyer leads from cold audiences with all the great CRM's out there.

However, I want to share high-level Facebook advertising insight with you since I think you'll find value in it. This is how you generate legitimate seller leads everyone in real estate wants.

We are also working with our clients this month on how to build their database, so the Facebook message fits.

Facebook is one of the ways to build your seller lead list with marketing, in addition to hiring a telemarketing assistant or sending out direct mail to a list of homeowners who are likely to sell their home.

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We'll help you recruit real estate agents to your team or brokerage

By Frank Klesitz in Client Message on Dec 6, 2019

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Our next real estate recruiting add-on implementation project starts January 6, 2020.


Email me frank@getvyral.com and I’ll send you the updated 200+ page workbook with 24 lessons in it to review. You’ll also speak with us to see if the course is a good fit.

Real estate clients and friends –

I’d like to encourage you to sign up for our recruiting project if you need to hire great agents.

We start January 6, 2020. It’s a live class with me every week on Zoom with a handful of top brokerages and team leaders for six months.

It’s an “add-on” to our core service to help you leverage training videos, social media case studies, Facebook ads and outbound emails to attract a steady stream of real estate agents to work for you.

Email me back at frank@getvyral.com for the latest copy of the 200+ page workbook. It's incredible. I'm very proud of it.

We’ll also ship it to you for $40 (our cost to print and FedEx it to you).

You can see examples, the syllabus and more here: www.getvyral.com/recruiting

This week in class we covered the 5 Facebook campaigns you put $50 a month into each, to reach all the agents in your MLS.

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How do I hire a telemarketer to generate seller leads for me legally?

By Frank Klesitz in Weekly Training on Dec 6, 2019

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You’ll learn how to hire a telemarketer armed with great phone numbers, a strong dialer, and daily training to generate seller leads for you - without getting sued.

Real estate clients and friends,

I’d like to share with you this week how to build your database with a telemarketing assistant (i.e. cold calling or outbound prospecting).

It’s what we’re working on with our clients this month: building a list of homeowners who want to sell their home now or in the future.

We don’t do this for you at Vyral Marketing (we nurture your current list), but I’ll share the insight with you.

Last week I covered how to build your seller lead database with direct mail to a list of homeowners who are likely to sell their home.

You can certainly hire a telemarketer to call homeowners on the same list you’re mailing (or not mailing) to ask if they want an offer on their home.

It’s a legal minefield, and the failure rate at building an outbound calling team is high – but with the right tips it is possible, especially if you personally grow as a great leader and sales manager to get lead generation done through others.

*NOTE: Check with your state licensing board if it’s legal, too. In some states, you can’t hire anyone unlicensed to talk to the public about anything. Period.

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What’s the best direct mail letter for seller lead generation?

By Frank Klesitz in Weekly Training on Nov 29, 2019

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You'll learn the envelope and letter style to get maximum seller lead response when mailed to homeowners who are likely to sell to build your database.

I hope you had a wonderful Thanksgiving and you're getting rest over the weekend, ready to end the year strong. 

We're working with our clients in December on how to build their database with people who want to sell their home. Specifically this week by using direct mail to get homeowners to call you about listing their home. 

In my last video, I answered the question “How do I get a mailing or phone list of homeowners likely to sell?

Now once you have that list, what's the best way to approach them to see if they are interested in selling their home using media (direct mail, email, Facebook ads, direct mail, etc) over manual cold calling?

If you don’t have any money, you’re stuck making cold calls. This is prospecting. This is the art of persuasion one-to-one. It’s where most people start. And it's where you should start to learn how to sell.

However, if you’re lucky enough to have money to invest in marketing (typically $250k+ GCI), you can write that same message down on paper and mail it to them - saving you a lot of time. This is the art of salesmanship in print. We call this "copywriting." This way people call you, instead of you calling them.

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How To Ease The Pain of Prospecting By Publishing Helpful Videos To Your Database

By Frank Klesitz in Case Study on Nov 25, 2019

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Download His Video Marketing Plan

Download Video Marketing Plan

Watch All Real Estate Client Interviews

Key Takeaways

  • Bob sold over 350 homes last year with a GCI of $1.8 million from using video to stay in touch with his database where over 30% of his business came from.

  • He has made strategic hires in the Philippines to help structure and maintain his database so that he can focus on listings and working with buyers.

  • Bob uses a drip campaign of video emails every two weeks to his database to stay top of mind for future sales.

  • He has made shooting video part of his day so that he physically doesn’t have to carve out time. He has integrated this type of marketing to fit seamlessly with his schedule.

  • Bob compiles a house list of contacts into one spot so that he can send great communication in a 1-to-many form instead of 1-to-1.

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How do I get a mailing or phone list of homeowners likely to sell?

By Frank Klesitz in Weekly Training on Nov 23, 2019

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Here's what clients implemented in our add-on Database Marketing Course to our Core Service this week…

A: There’s no better database than a list of homeowners in your target market who may want to sell their home who have given you permission to stay in touch with them. Once you've reconnected with your current database of past clients, sphere and other people you know - it's now time to break into a new target market to build your database. There are (3) lists you want to approach with phone calls, direct mail and Facebook ads with an offer of “I’ll help you get the most offers on your home if you want to sell. Call, email or message me.” The first list is your “likely to sell” list. These are homeowners in key zip codes who have lived in their homes around 10 years and around the median price point. This list should get a personal letter every 1-3 months, phone calls, and targeted on Facebook. The second list is distressed homeowners including people facing or who are in divorce, foreclosure, liens, bankruptcy, vacant, failed to sell on the MLS, probate, or code violations. This list needs a 3-step letter campaign with phone calls, quickly. The third list is from a “big data” company who can statistically tell you who is going to sell their home in a few months like Likely.ai. They need an approach strategy, too. You can get most of this data using Propstream from the county which is $99 a month for 10,000 records a month and they will append phone numbers for you. We get probates through All The Leads. Code violations you get with a FOIA request with the county. We’ve also had good results with V12 phone append, Microbilt Enhanced People Search if you’re an investor with permissible use under the FCRA, and BeenVerified to manually look each person up. The goal is to get these homeowners to call you about selling their home (or you call them), then you add them to your database to stay in touch - with their permission - so they see you as the trusted expert when they are ready to sell and they call you, not your competitors.

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Mastermind Club November 14-15 Agenda

By Frank Klesitz in Mastermind Club on Nov 9, 2019

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Real estate clients and friends –

We still have room if you’re interested in joining us this week in San Diego November 14-15th for our Mastermind Club meeting.

Apparently, we’re expecting an Arctic Blast with the weather across the country and this is a great reason to come down here and get some sunshine!


Here’s who will be in the room – everyone is speaking on something that’s making them money.

  1. Adrienne Lally and Attilio Leonardi - Honolulu - 102 units and $1,520,000 GCI
  2. Ron Cedillo - Brea - 101 units and $1,100,000 GCI
  3. Jay Bourgana - Los Angeles - 225 units and $1,400,000 GCI
  4. Shawn O'Neill - Jacksonville - 225 units and $1,400,000 GCI
  5. Leonardo Montenegro - Palm Springs - 42 units and $611,000 GCI
  6. Joe Corbisiero - San Diego - 96 units and $1,000,000 GCI
  7. Matt Stevens - Boise - 115 units and $1,200,000 GCI
  8. Laurie McCarty - Bakersfield - 150 units
  9. Billy Phong - Elk Grove
  10. Brian Burds - El Paso
  11. Scott Agnew - Phoenix

Here’s the agenda:


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Official Video Marketing Plan

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