I spoke with a past client last week who lost touch with his database and was considering hiring us back.

“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”

I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.

Sometimes with 2 or 3 headsets!

The price is free. The cost is exhaustion.

There's a scene in The Last Samurai where Katsumoto, played by Ken Watanabe, is asked why he would rather talk to his captive American soldier, Nathan Algren, than simply read a book to learn about him. His answer is simple: "I would rather have a good conversation."

Later, after their first real exchange, he looks at Algren, played by effervescent Tom Cruise, and says, "I have introduced myself. You have introduced yourself. This is a very good conversation."

I think about that scene more than a person probably should. Because in this business, a genuinely good conversation is rarer than people admit. Most coaching relationships are transactional. You show up, you go through the checklist, you move on. And that's fine. That works. But every once in a while, you get a client who makes you feel like Katsumoto felt in that scene. Someone who actually makes you want to sit down and talk.

William “Bill” Boswell is that client.

Bill is the co-CEO of the Prosperity Network of real estate companies in New Jersey, a Forbes and Fortune-recognized top agent, a Realtor Magazine 30 Under 30 alumnus, and someone who has been earning the NJAR Circle of Excellence Award at the Platinum level for over a decade. On paper, he doesn't need a marketing coach. He's already built something most agents only dream about.

So when we started working together in March 2025, I'll be honest with you: the biggest obstacle wasn't strategy. It wasn't content. It wasn't even getting him in front of a camera.

His Biggest Obstacle Was... Warming Up to a New Coach

Bill had a coach before me. Replacing someone in a relationship like that isn't a transaction. It's a trust exercise. And with someone like Bill, who has been in the game long enough to spot a sales pitch from a mile away, you don't earn that trust by talking. You earn it by listening.

So that's what I did.

You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.

It’s live all day on June 10th in Phoenix.

Here are the details: stayrelevant.eventbrite.com

It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.

I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.

Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.

I want to tell you a story about my client Paul Lott and how we went from zero video content in seven years to 12 pieces of content in just a few months.

Paul is a real estate agent who joined Vyral back in December 2025. Before that, he wasn't doing any marketing videos or educational content at all. His last YouTube video was seven years ago. For someone in an industry where trust and visibility are everything, that's a long time to be quiet.
He knew he needed to change that. And to his credit, he didn't just talk about it. He showed up.

His biggest obstacle was....

Paul had been off camera for seven years. No marketing videos, no educational content, nothing that positioned him as a go-to resource for his audience. And in today's world, posting listings or "just sold" graphics on social media doesn't move the needle the way it used to. People want to see who they're working with. They want to hear how you think, how you communicate, and whether you actually know what you're talking about before they ever pick up the phone.

Trust is built through repeated proof of credibility and authenticity. And Paul didn't have that working for him yet. Not because he lacked the knowledge or the personality, but because he simply hadn't been putting it out there.

Starting from scratch after that long of a gap is intimidating for anyone. The pressure to get it right, the unfamiliarity with being on camera, the uncertainty of whether it's even going to work. All of that was in front of him when we started.

I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.

You can watch it here.

It’s not every day you get to talk to someone selling that number of houses.

He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.

I had a lengthy call with a friend in the real estate business yesterday.

“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”

“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.

This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive. 

A client just wrote me this today...

"Not sure if Bridgette mentioned it, last week we got a 1.1M buyer under contract - on the site for a year AND a 2 year old lead under contract at 3.3. I have an associate that communicates with the leads, leaving me mostly in this marketing and behind the scenes."

She came to us a few years ago, extremely tired of the daily grind of real estate.

"Is there any way to make this easier instead of me being chained to the phone all day, or building a traditional sales team?"

"Of course", I responded. "Let's run the Vyral Marketing System."

We have two very strong lead-generation campaigns for you this month...

For those of you in real estate, you'll offer an invite to join your VIP Home Buyer List, where you'll notify in-market buyers of coming soon listings that meet their criteria.

Here's an example: https://slamothehomebuyerlist.paperform.co/

If you're recruiting real estate agents to your team or brokerage, please invite them to download your Book of Scripts with answers to all the latest objections.

Here's an example: https://gharrelsonphonescripts.paperform.co/

I want to tell you a story about my client Tamara Lamore and how I helped her stay consistent with video without adding anything to her already full schedule.

Tamara runs a team in Washington State and uses our service to recruit agents. Her goal is straightforward: attract the right people. Agents who value systems, support, and real opportunities for growth.

She knew video was the way to do that. The problem wasn't motivation. It was time.

Her biggest obstacle was...

Consistency. But not for the reason you might think.

Tamara isn't someone who doesn't care or doesn't see the value. She's someone who is running a business, leading a team, and managing operations all at once. Her time gets pulled in a hundred directions before the week even starts.

So even when she wanted to show up consistently on video, it kept getting pushed. Something more urgent always came first. Over time, that friction built up to the point where she was seriously considering canceling.

That's when we had a real conversation about what was actually going on.

I want to tell you a story about my client Lou Gordon and how we turned a great idea into a real, repeatable video series that actually sounds and feels like him.

Lou and I connect regularly on strategy calls, and during one of those conversations he came to me with a concept for a new series. He wanted to call it "Lemme 'Splain You Somethin'." From the moment he described it, I could see why. It matched his personality, his sense of humor, and the way he naturally communicates with his audience.

The opportunity wasn't to change the idea. It was to figure out how to execute it in a way that would actually work.

His biggest obstacle was...

Lou had a clear vision but no defined structure to build from. And with a concept this specific, getting the execution wrong would have been easy. Without a clear format, consistent opening, and creative direction, the series could have felt scattered or just not landed the way he intended.

You can't map that out over a few messages or small tweaks between calls. It needed real dedicated time and collaboration to get right.