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Elizabeth Stormberg

Elizabeth is the Chief Marketing Officer at Vyral Marketing.

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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Jan 15, 2021

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For the week ending January 15, 2020

Featured Video of the Week

"Should I Wait Until Spring to Sell My Home?"

By Vyral Client Nicole Smith Woodard

Vyral client Nicole Smith Woodard in Flower Mound, Texas has a very timely video this week, centered around the big question homeowners across the country are asking themselves. Her transitions are smooth, both content-wise and on the screen, which keeps you engaged in the video. Not to mention her lighting is fantastic! This is definitely the kind of setup that you want to replicate—natural light flowing in through the windows (but not too much) and a light directed on your face to really illuminate the frame. Overall, it’s a wonderfully produced video. Keep up the good work, Nicole!

 

Watch Nicole's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

Experts Predict What The 2021 Housing Market Will Bring

“Many economists anticipate 2021 will be another strong year with low mortgage rates and rising prices."

 

Read The Washington Post Story

 


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How to Export and Clean Your Database

Elizabeth Stormberg
By Elizabeth Stormberg in Classroom on Jan 14, 2021

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Clients watch the full replay of the lesson here

If you run a brokerage, this lesson should be required onboarding for any agent you hire, but it’s also a fundamental principle of business that you should pay close attention to yourself.

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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Jan 9, 2021

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For the week ending January 8, 2020

Featured Video of the Week

"Why You Should Sell First, Then Buy"

By Vyral Client Jack Lehr

Collin Boyer with the TruAdvantage Team explains the benefits of selling your current home before buying a new one in this week's video. This is a great example of having team members featured in your videos. He references his experiences with current clients and speaks from that perspective, which helps reinforce his point. Sometimes the shortest videos are best! He ends with a heartfelt call to action, which wraps the video up nicely. Keep up the good work!

 

Watch Jack Lehr's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

How to Fix the Housing Bias That Warps Investment Decisions

Overinvestment in property is incentivized by subsidies and favorable treatments in the tax system that governments could withdraw."

 

Read the Wall Street Journal Story


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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Jan 2, 2021

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For the week ending January 1, 2020

Featured Video of the Week

"Things That Make Buyers Nervous"

By Vyral Client Kelly Fischer

Vyral Client Kelly Fischer in Vero Beach, FL does a wonderful job on this video. Kelly shot this at her desk on her webcam with an audio recorder. Her voice is loud and clear and she's looking into the camera directly. Although this video is simple, she effectively gives key information that is emphasized with B-roll and her tone is very welcoming. This is a great example video, Kelly!

 

Watch Kelly's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

The Most Interesting Real Estate Stories of 2020

“Like many industries in the U.S., the coronavirus pandemic shook real estate down to its foundation, flipping markets upside-down and changing the way developers, designers, and especially real estate agents conduct business." 

 

Read The Wall Street Journal Story


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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Dec 26, 2020

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For the week ending December 25, 2020

Featured Video of the Week

"What Makes the End of 2020 a Good Time to Buy?"

By Vyral Client Sean Zanganeh

Vyral Client Sean Zanganeh does an excellent job following simple tips to make his video look professional. First, he's positioned in the frame by the "rule of thirds" ratio; you never want to be directly in the middle of the frame. He's facing a light source so that he is illuminated. Lastly, he's making eye contact directly into the camera to make the viewer feel as though he's speaking directly to them. Nice video, Sean! 

 

Watch Sean's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

What to Expect From the Housing Market in 2021

“Low housing inventory, buyers moving to the suburbs, construction and renter affordability issues are likely to shape the course of 2021.”

Read the US News Story


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How to Zero-Cost Your Marketing Dollars as a Listing Agent

Elizabeth Stormberg
By Elizabeth Stormberg in Interviews on Dec 22, 2020

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Interview with Chris Watters - a top WSJ 100 real estate agent in Austin. We're going to talk about how to get your first few thousand dollars a month from local businesses in 2021 who want to get in front of your buyers, sellers, and even agents. In 2020, Chris did 840 sales in Austin. He also has 15 expansion markets that did 3,000 in sales. Chris gets $150,000 a month in sponsor money, across his system, from various businesses to participate in his Brand Ambassador Program so he can buy leads without risk. Chris is the author of The Million Dollar Real Estate Team. He went from earning zero to $1 million net (after expenses) in 3 years; mainly from getting money from local businesses to buy leads and recruiting agents to work them right away. Chris is a Vyral Marketing client and co-host of the coming soon Listing Lead Show.

[Full Transcript]

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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Dec 18, 2020

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For the week ending December 18, 2020

Featured Video of the Week

"What Can We Expect for the Future of Our Market?"

By Vyral Client AJ Hazzi

As we wrap up the year, Vyral Client AJ Hazzi in British Columbia delivers a full recap of the real estate market this year along with his predictions for 2021. This video is a bit longer, but it's completely comprehensive. Multiple graphics are used to bring understanding to complicated numbers. Not only does he cover the basic market update components, but he gives meaning to the trends he's seen over the past year. This video is well produced. He's using a high-quality camera, a microphone, and balanced background music. A great way to end the year, AJ!

 

Watch AJ's Video

 


Real Estate News Story

A story to share with local commentary/insight for your database

Explaining the Frenzy in the Housing Market

One long-lasting result of the pandemic may be innovations that make buying a home go faster.

Read The New York Times Story


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How to Properly Co-Advertise to Get Paid Money

Elizabeth Stormberg
By Elizabeth Stormberg in Classroom on Dec 18, 2020

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Clients watch the full replay of the lesson here

After you've made your list of business owners to potentially co-advertise with, you need to approach them with your proposition. If these are people you already know, you can easily do this through a phone call or email.

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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Dec 11, 2020

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For the week ending December 11, 2020

Featured Video of the Week

"The Five Steps to Finding Your Dream Home"

By Vyral Client Les Walden

Vyral Client Les Walden in South Carolina delivers a great video this week. He opens with a smile and introduces himself and the topic right away. He makes it clear what question he is going to answer and gives his main points in a logical order. It's evident that this was thought out before he got on camera, but it doesn't seem overly rehearsed. Les is using his lapel mic and a ring light so he looks AND sounds great. Keep it up, Les!

Watch Les' Video


Real Estate News Story

A story to share with local commentary/insight for your database

Real Estate Transactions Go Virtual

Real estate transactions have gone largely digital as the pandemic has disrupted nearly every aspect of home buying.

Read The New York Times Story


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Building a List of Business Owners to Pay You

Elizabeth Stormberg
By Elizabeth Stormberg in Classroom on Dec 11, 2020

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Clients watch the full replay of the lesson here

The first thing you need to do is build a list of business owners, ideally starting with the people you know first, and then on to the people who you don’t know yet. Think about the people you write checks to, those who made money off past deals by going through all your deals, and those you spend your money with—a car salesperson, your dentist, and so on.

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Vyral Marketing Weekly Update

Elizabeth Stormberg
By Elizabeth Stormberg in Weekly Update on Dec 5, 2020

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For the week ending December 4, 2020

Featured Video of the Week

"’Tis the Season for Holiday Home Selling Tips"

By Vyral Clients Bryan & Scott Colemere 

Vyral Clients Scott and Bryan Colemere in Sandy, Utah provide a great example of using teamwork in your videos. In their very timely holiday selling video, the two of them equally share their best tips. They take turns speaking and play off of one another very well. Notice how they are close enough that they are both easily heard even though they are only using one audio mic; this is how it's done. The added B-roll perfectly emphasizes their points and breaks up the video, as well. All in all, nice job you two!

 

Watch Bryan & Scott's Video


Real Estate News Story

A story to share with local commentary/insight for your database

COVID-19 Restrictions Are Cutting out Real Estate 'Window Shoppers'

With COVID-19 protocols, most buyers are more serious. 

Read Forbes' Story


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Hiring an Appointment Setter for Your Database

Elizabeth Stormberg
By Elizabeth Stormberg in Classroom on Dec 3, 2020

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Clients watch the full replay of the lesson here

A calling assistant is a part-time, flexible, work-from-home position that just about any good verbal communicator can do. For $12 an hour or less at 20 hours, this position will cost you about $1,000 a month. With this investment, you could have someone calling out to your list with a message or something of value like an event invitation, followed by asking for a referral or a review.

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Official Video Marketing Plan

New to Vyral Marketing? Start here.
 Free eBook: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media 

Download Video Marketing Plan

Recent Posts