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Frank Klesitz

Frank Klesitz is the CEO and founder of Vyral Marketing

Recent Posts

Be careful. AI can ruin trust.

Frank Klesitz
By Frank Klesitz in Frank's Diary on Jun 6, 2026

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I hope you're having a good weekend. Here's a new interview with our client, Blake Sloan out in Myrtle Beach I recorded with him this past week.

You can watch it here.

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1-2 experienced agents a day

Frank Klesitz
By Frank Klesitz in Frank's Diary on Jun 3, 2026

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I was asked to help a real estate team owner out on the Jersey Shore build a team of experienced agents.

We identified about 550 that fit the criteria.

She didn’t have any time left in the day to make recruiting calls.

So - we did two things…

We started this real estate agent recruiting blog for her with agent training videos.

https://emilymarchese.com/

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A record amount of seller interest

Frank Klesitz
By Frank Klesitz in Frank's Diary on May 27, 2026

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John Bolos runs a solid real estate team in Charlotte.

We both taught a class on "How to Reconnect with Your Neglected Database" for his agents (and recruits to his office).

You can watch it here.

I go through the Vyral Marketing process of exporting your Gmail, cell phone, and CRM contacts to send out an initial reconnect message.

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Top agent in Sacramento interview

Frank Klesitz
By Frank Klesitz in Frank's Diary on May 20, 2026

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Steve LaMothe has been a client of ours for years selling north of 100 homes a year as a very strong listing agent in Sacramento.

I just interviewed him on what he’s doing to stay competitive and profitable.

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Generating seller phone calls

Frank Klesitz
By Frank Klesitz in Frank's Diary on May 13, 2026

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As many of you know, I run another business mailing cold letters for seller lead generation.

It’s called Klesitz Direct. www.klesitzdirect.com

It’s how my wife and I bought over 200 single family rentals from 2019-2023. For every 1,000 we mailed we got 10 calls and 3-4 solid leads at a customer acquisition cost of $1-2k per deal. www.KatyAndFrank.com

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My thoughts on ROI

Frank Klesitz
By Frank Klesitz in Frank's Diary on May 6, 2026

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I spoke with a past client last week who lost touch with his database and was considering hiring us back.

“I think I was looking at Vyral wrong”, he said. “I want more time with my family and the hustle culture grind has lost its allure at 43 for me.”

I think we can all say you’ll get the highest ROI in your business if it’s just you….on the phone all day.

Sometimes with 2 or 3 headsets!

The price is free. The cost is exhaustion.

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Come down to Phoenix on June 10th

Frank Klesitz
By Frank Klesitz in Frank's Diary on Apr 29, 2026

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You're invited to come on down for a 1-day marketing audit! We’ll throw your existing marketing up on the screen and make it better, together.

It’s live all day on June 10th in Phoenix.

Here are the details: stayrelevant.eventbrite.com

It’s been 17 years this month writing marketing messages for a living, and I’d like to apply that expertise for you in a small group setting.

I've also invited some of the very best marketers I know to share their insight as well. Their names are on the registration page.

Yes, it's mostly real estate team owners attending who want buyer/seller and agent recruiting appointments, but the principles of direct response we'll cover apply to everyone.

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A client selling 1,000 homes a year

Frank Klesitz
By Frank Klesitz in Frank's Diary on Apr 22, 2026

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I just completed this interview with Michael Perna, one of the top-selling agent team owners in Detroit.

You can watch it here.

It’s not every day you get to talk to someone selling that number of houses.

He’s been a client of ours for nearly 15 years. Michael sets up a system, hands off the responsibility to someone, and lets them run it.

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The very first thing to do

Frank Klesitz
By Frank Klesitz in Frank's Diary on Apr 15, 2026

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I had a lengthy call with a friend in the real estate business yesterday.

“What’s the first thing I should do to drum up some new business, Frank. Money and time are tight. What’s your recommendation?”

“Send a reconnect email to your database,” I replied. “I can get it done in about an hour”.

This is where we start all new Vyral clients, and it’s incredibly fast, effective, and inexpensive. 

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How David Brough Is Shifting His Marketing Plan for More Profit in 2026

Frank Klesitz
By Frank Klesitz in Client Success on Apr 10, 2026

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A true story about leverage

Frank Klesitz
By Frank Klesitz in Frank's Diary on Apr 10, 2026

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A client just wrote me this today...

"Not sure if Bridgette mentioned it, last week we got a 1.1M buyer under contract - on the site for a year AND a 2 year old lead under contract at 3.3. I have an associate that communicates with the leads, leaving me mostly in this marketing and behind the scenes."

She came to us a few years ago, extremely tired of the daily grind of real estate.

"Is there any way to make this easier instead of me being chained to the phone all day, or building a traditional sales team?"

"Of course", I responded. "Let's run the Vyral Marketing System."

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April lead generation messages

Frank Klesitz
By Frank Klesitz in Frank's Diary on Apr 7, 2026

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We have two very strong lead-generation campaigns for you this month...

For those of you in real estate, you'll offer an invite to join your VIP Home Buyer List, where you'll notify in-market buyers of coming soon listings that meet their criteria.

Here's an example: https://slamothehomebuyerlist.paperform.co/

If you're recruiting real estate agents to your team or brokerage, please invite them to download your Book of Scripts with answers to all the latest objections.

Here's an example: https://gharrelsonphonescripts.paperform.co/

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