Clients -

Two things…

First, I ask for your candid feedback on your service and results so I can provide appropriate annual employee feedback (giving praise where it’s due) and identify areas for improvement to work on in 2026. Would you please answer these nine brief questions with candid honesty before the end of the year?

I will review them with our team at our morning meetings. We will act on it. It will not be a waste of your time. Our job is to deliver consistency, quality, communication, and results for you.

Second, here’s what we’re working on in 2026…

1. More relevant content, faster. We’re using AI to bring in local news and niche insights to proven messaging. Expect more deeply relevant, problem-solving scripts and lead-generation emails next year, provided to you well in advance and approved by your coach, who knows you.

2. Useful monthly reports. You’ll know exactly how your marketing performed with an area to improve each month. It will be sent to you and your coach every four weeks to discuss on your strategy call.


3. Calling add-on service. We’re going to start personally emailing, calling, and texting your past clients 4x over a year to offer a phone call with you or to invite them to an event. It’s $10 a name per year. I’m hiring excellent English speakers to do this for you using an iPhone. This will turn engagements into real conversations, improving your ROI.


4. Excellent email performance. Your email account will be DKIM & SPF authenticated with “grey mail” suppressed every six months (people not opening your email) to make sure your deliverability stays 99%+ and stays in the primary inbox.

Thank you for being a client. I look forward to your feedback.

I hope your December is off to a good start. Mortgage rates are near 52-week lows with a 95% chance of a rate cut next week.

If you’re recruiting real estate agents to your brokerage or team, there’s excitement in the air that buyers are coming off the sidelines (and making it through closing).

We sent out a popular lead-generation email for our real estate recruiting clients that performed exceptionally well again in October: an invite to get your Home Buyer Presentation.

Our client Brett Jennings generated 82 agent submissions, Alissa Gamble 48 submissions, and James Goodman 33 submissions…the list goes on.

The premise is you reach out to your buyer leads, offering them a free buying strategy call to plan their move so they get the house they want for less. Dave Z in Phoenix does these presentations remotely via Zoom all week from PPC, and past leads in his database. 

(He’s leading a workshop in Phoenix this weekend to implement this if you want to come. He will give you a copy of his, and it’s the best I’ve seen in the industry.)

Here are what those submissions look like with the agent’s provided name, email, and phone number who requested to see what your buyer presentation looks like:

Here’s the script when an agent registers…

“Hi, I saw you downloaded my buyer presentation. I’d like to help you personalize it and answer any questions you have. Maybe we could work together someday, but I would like to earn your trust first. Would you like to schedule a time, and I can show you how I use it to close “x” buyer deals a year?”

And there you have it - high-quality agent recruiting appointments in your calendar.

Even though this was our October lead-generation campaign for agent recruiting, you can certainly still send it out. If you don’t have an email list of real estate agent peers who know you, the most effective way to fix that is to hire a list builder to research the contact information of all the agents who are your friends on Facebook.

We do that for you at Vyral Marketing now.

Here’s a webinar replay with our client, Tina Caul, on rebuilding your database on the listing side. She had over 200 real estate agents register to watch it. They are all being offered a free business planning call that may lead to a conversation to join her team or brokerage.

If you’re a client and want to get this recruiting message out, let us know. And if not, my offer always stands - we’ll send out one email to test how much business is sitting in your existing list for free. Then we can decide if working together makes sense.

For those of you who are listing property, this is your reminder to send out your invite to download your newly published Fall 2025 Home Selling Guide soon.

This is your November lead-generation campaign: https://www.getvyral.com/real-estate-agent

You can get the guide from Keeping Current Matters with a free trial - a shout-out to them for their great service. Highly recommended.

We’ll create a landing page and send a direct-response style email to your past clients, sphere, and lead nurtures with an invitation to download it. Here's an example.

We recommend you write a social media post as well. Bonus points if you spend a few dollars on retargeting it to your recent website visitors and the people in your current CRM. We’ll set that up for you. 

The download opt-ins are sent to your email immediately. Simply reply with the PDF and offer them a free home-selling strategy call if they are interested in selling their home.

I want to recognize Monique Walker for sending this out on November 7 and generating 17 leads from it. On average, for every 10 downloads, you get 3 appointments and 1 sale.

Here's what that looks like:

Remember, these are high-value contacts in your existing list, not cold leads.

These “free guide” lead magnet campaigns are a timeless staple of direct response marketing. Fisher Investments built a billion-dollar company by advertising their 15-minute retirement plan guide. (Their funnel is phenomenal)

If you’re a client, please work with your coach to get this out, personalized for your market. And if you’re not, contact us for a free trial. We’ll send it out at no charge.

Have a great week.

Clients - 

A quick update for you on our new calling assistant add-on program.

We've found we get the best results when we call your past clients 4x a year; rounded out with any high-quality leads or sphere contacts added to it.

Here it is: www.getvyral.com/appointments

We charge $10 per name per year to ensure they all receive a high-quality message from your company via phone, email, voicemail, and text, including an offer for response, roughly every 90 days.

For example, 300 high-quality names would cost $3,000. We'll schedule the 4 times a year upfront with your approved messages. Then, it's set it and forget it. 

We'll add the dates to your calendar with an all-day Google meeting request invite and ask for messaging tweaks a few days before we start.

We've learned the best way to call/text is to use iPhones on an Ultimate Unlimited plan, set up here in America, and then shipped internationally for your calling assistant. I'm meeting with your call team in person in early November, and then we'll have all systems go to do this correctly at the highest level.

I also want you to speak with your calling assistant on the phone before buying, so you're 100% confident in their phone skills and English. They will call you and introduce themselves. Please call them back and have a brief conversation before pulling the trigger; I want you to have full peace of mind with these calls.

So that's the plan - stay tuned. I'm retooling the team for this model and to use their new iPhones

I wanted to share a webinar recording from yesterday with Nick Krautter, the author of The Golden Handoff.

It's about how to build your database by buying past client relationships from agent peers who are open to a passive income exit strategy through a referral fee selling-financing arrangement.

https://www.getvyral.com/blog/webinar-how-to-execute-the-golden-handoff-to-grow-your-real-estate-business

It's a strong strategy to build your database without any upfront cost or risk. The full replay is on the post above without any opt-in.

Once you execute it and the retiring agent introduces you, just send their database over to us and we'll put them on your marketing plan.

Enjoy!

I'll be at eXpCon in Miami next week. If you're in town, let me know.