We have two very strong lead-generation campaigns for you this month...

For those of you in real estate, you'll offer an invite to join your VIP Home Buyer List, where you'll notify in-market buyers of coming soon listings that meet their criteria.

Here's an example: https://slamothehomebuyerlist.paperform.co/

If you're recruiting real estate agents to your team or brokerage, please invite them to download your Book of Scripts with answers to all the latest objections.

Here's an example: https://gharrelsonphonescripts.paperform.co/

Well, the verdict is in for our real estate agent clients - coming soon listings and off-market lead-generation are here to stay. I'm sure you've read the news...

In April, in addition to your two helpful longer-form Q&A or story videos, I would like you to send out a lead magnet inviting people to join your VIP Home Buyer List. This way, buyers can sign up to access inventory they can't see online. This is the hottest real estate message right now.

Then, simply call and verify their intent and ability to close (this is what separates a principal buyer from a wholesaler). Now, you ethically have a list of motivated, sincere, and legitimate buyers you can use to close deals and even generate listings with an "I may have a buyer for your home" message.

Here's what the landing page looks like.....

 Matt generated 61 motivated buyer opt-ins from this very lead magnet. This likely resulted in 18 appointments and 6 closed deals. 

We have the email, social media post, and the 1-minute video retargeting ad script ready to go. Talk to your coach here to get it out, or request a free lead magnet if you're not a client - either way, we take full responsibility to get it out without much work from you.

This is also an excellent message for your lender to send out if you have a strong relationship with them - "Hey, I have this agent who has access to off-market listings before you see them online, make sure you're not missing out - go get on their VIP list and call me when you need financing to buy".

If you're not in a mortgage JV or your lender isn't participating financially in your Vyral Marketing expense, let me know. I have guidance for you.

It's even a great message for your agents to post on their social media and just ask for a DM. Bring them to your next video shoot. We'll help them record their video and edit it: www.getvyral.com/teams

And I know you know this. Now, more than ever, profitability is about staying in touch with your existing database of past clients, sphere, and lead nurtures while using non-AI "slop" to better convert the leads coming in from PPC (or whatever lead source you're using). I'm in too many masterminds where team owners danced with the devil on third-party referrals and realized - after all the costs - it's not profitable.

We're going to talk all about this on June 10th at my Stay Relevant Marketing Audit Workshop: https://StayRelevant.EventBrite.com. If you're interested in coming down and would like a free ticket code, email me. Metrix Masterminds is the very next day, and I may be able to get you a guest ticket to that, too (I'll be there). 

What consumers want from their real estate agent (or any professional service provider) is changing, and I'll make sure you're on the razor's edge of communicating it more effectively than your competitors.

Have a great week,

If you'd like more guidance on your marketing to make it more effective, I invite you to come down to Scottsdale on June 10th to spend a day with me.

It’s an “audit day”. Bring your email drips, landing pages, Facebook ads, letters, and more. I'll throw them up on the screen, compare them to what's working now, and improve them.

Here are the details: https://stayrelevant.eventbrite.com

You can use the code “metrix” for a free ticket.

You’re invited to stick around for their mastermind the next day. They have given us complementary space, so the cost is minimal; therefore, it is free.

We have room for about 40 people.

I’ll show you what's working for our clients, too. Listing lead generation, agent attraction, new coaching sales, property management door building, and even off-market investment deals.

We'll cover lead generation in the morning and then lead conversion/database nurturing (Vyral Marketing) in the afternoon. I'm reaching out to my network too to invite some of the best marketers I know to join us. You'll see them on the guest speaker list.

So come on down and let’s really dial in your marketing efforts. It's been 16 years now in the real estate space. I know how to make it better, modeling what’s working behind the scenes for clients. And it's free - clients and non-clients are welcome. 

I'm going to leave the masterminds this year up to Metrix (they do a great job) while I want to do what I'm good at - helping you with your marketing systems and messaging so you consistently put more appointments on your calendar.

Cheers to 3-year low interest rates and the Spring selling season! Let's cut to the chase today to make sure you get your unfair share of it all.

Here are your suggested lead-generation messages for March (we also call these lead magnets).

Real Estate - Download My Spring 2026 Home Selling Guide

Recruiting - Download My 2026 Seller Listing Presentation

Property Management - Free Move-In Inspection Checklist

Commercial - Join My VIP Investor Buyer List

 You can see them all here: https://www.getvyral.com/topics 

I’m glad you liked the seller lead magnet example last week!

You really have two ways to go in your marketing - you can scale up your social media, videos, and publishing to get more attention - or you can convert your existing attention to leads.

We prefer the latter.

That’s where our monthly client lead magnets perform well. We recommend you publish two purposeful, helpful videos a month, answering a question or telling a story.

Then, “spike” the response by offering an item of value in return for contact information.

Here's our agent recruiting content plan: https://www.getvyral.com/real-estate-recruiter

Case in point: we helped our client, Brett Jennings, who runs a high-performing real estate sales team in Silicon Valley, generate 46 agent-recruiting leads this past week.

A story for you this week about how we generated 34 warm seller leads for a client.

We're running home seller webinars for our real estate agents this month. Here's the suggested plan: https://www.getvyral.com/real-estate-agent

Kevin Langan loved this idea and wanted to do it well.

I spoke with a client last month who wanted to grow his real estate team considerably this year. “I need 10 experienced listing agents,” he said.

I figured he would need 30 appointments to make that happen. A typical ratio is 3 appointments to 1 sale when working a nurtured, permission-based list.

“What’s the plan, Frank?” he asked. "I want this to happen."

I have exciting news if you want to recruit and retain experienced sales talent.

You are now welcome to invite your salespeople to your existing video shoots with your Marketing Coach. We’ll help them consistently make a weekly social media video.

Here are the details: www.getvyral.com/teams

Our clients who run sales teams asked us to create a frictionless and inexpensive way to help their salespeople proactively build their own brand on their own social media.

Here’s an example real estate agent recruiting letter with this value proposition.

The cost is $100 per agent. Month to month. 

We’ll send you (4) four peer-inspired social media video scripts a month; simply forward them to your salespeople.

Here's an example:

Then, invite your salespeople to your next video shoot with us on riverside.com. We’ll shoot (4) one-minute videos for each person in a 20-minute dedicated block. We can help up to 6 agents per two-hour video shoot max.

They can log in to record using their webcam or mobile phone from anywhere. It’s also optional for them to attend the whole shoot; the 20-minute slots are pre-arranged.

You don’t need to attend the whole shoot, but it does create safety and camaraderie for your people when you do. It’s a good leadership activity and improves retention.

Your people are also welcome to record on their own and upload their footage to us at any time. Please direct them to the “Upload Video” link on our website's homepage.

We’ll have all four videos professionally edited for everyone within a week. We'll send them to you, and then you'll send them to your salespeople to post on their social media.

We suggest you make posting a high-quality weekly video a part of your key sales behavior metrics to generate inbound, personally branded leads. Play your salespeople's videos at your next team meetings and publicly praise the best ones. Help them get better each week.

Videos are cut specifically for social media (around 1 minute long) with an hour of editing included for each. Additional editing time is offered at $25 an hour.

The goal is this will help you hire and retain experienced salespeople who want leverage. Give the scripts to your key recruits and invite them to your next shoot to record a free video with you. “Follow me”, we suggest you say. “I’ll show you exactly what to do by example.”

We ask that you make sure all your people are prepared to shoot a great video.

Here are some role models in the real estate industry:

• Ken Pozek: https://www.youtube.com/@kenpozek/videos

• Living in Dallas Texas: https://www.youtube.com/@LIVINGINDALLAS

• Living In Houston Texas: https://www.youtube.com/@livinginhtx/videos

• Sell Your Home with Kati Spaniak: https://www.youtube.com/@KatiSpaniak

• Selling Greater Boston: https://www.youtube.com/@kimberleemeserve

I just returned from Jeff Glover’s Live Unreal event in Phoenix, which was exceptional.

I took notes specifically on what was shared to improve your video and database results. Much of this we implement for you as a client. If anything here piques your interest, let’s talk.

1. The Strategic Shift: Spoken Word vs. Written Word 

• “The spoken word will be more trusted than the written word by the end of the year.” This is largely driven by the evolution of search engines and AI. Because Google owns Gemini and YouTube, video content is prioritized in search results. Therefore, agents must produce video content to ensure AI recognizes them as authoritative figures.
  
  
• Agents who master video content now are considered to be 18 months ahead of the competition.
  
  
• Jeff predicts that ChatGPT will become the Yahoo of AI (an early pioneer that gets overtaken), while Gemini will become the dominant player.
  
  
• Because Google owns both Gemini and YouTube, the search engine prioritizes video content. AI platforms transcribe the audio from videos to verify that a real human is speaking.
  
  
• To rank in AI search results (where the AI gives a direct answer rather than a list of links), agents must produce video. The AI looks for repetition and proof of expertise, which is best demonstrated through video content that it can "listen" to and verify
  
  
• To improve on-camera skills, Jeff shared a technique called Video Play (just like phone role play). This involves writing a script, chanting it, and then recording it repeatedly on your phone in selfie mode until the delivery is natural and energetic.

• YouTube is the only platform worth using for long-form video (defined as six minutes or longer). Average View Duration - keeping viewers watching for 50-60% of the video - is the most critical metric for the algorithm. If you can hold an audience for 6 to 8 minutes of a 12-minute video, YouTube will aggressively suggest your content to new audiences
  
  
• Vyral Client Kelly Cook recommends starting a channel with these four specific video types:

I hope your year is off to a good start!

We have your entire 36-touch database nurture campaign ready to go for the year.

It’s 2 educational videos a month answering a commonly asked question (or telling a story), and 1 lead-generation campaign designed to spike response.

The whole goal is to help you book an extra 3 very high-quality appointments a month from your database that lead to an extra sale.  If you don’t see this in 90 days, we refund all your money. 

These topics work extremely well. There’s very little need to change them; however, we can create custom scripts for you anytime (we model videos working well for your competitors)

Here are our most popular annual content plans (with client examples):

• Real Estate Agent: https://www.getvyral.com/real-estate-agent
• Real Estate Recruiting: https://www.getvyral.com/real-estate-recruiter
• Mortgage: https://www.getvyral.com/mortgage-broker
• Property Management: https://www.getvyral.com/property-manager

When you record a video with us, we’ll make sure it goes on your YouTube (with a short), your blog, sent by email to your database, posted on all your social media, retargeted to your email list and website visitors, and sent via postcard with a QR code to your most valuable contacts.

Make sure to call the people watching it - we’ll send you the list.

When it comes to your monthly lead-generation campaign, just call the people who put their information into the web form we create for you to request your item of value.

For example, this month for our real estate clients, we have a very strong, relevant message going out for you to invite people to find out what their home is worth. This is one of the most popular lead-generation offers in residential real estate.

All the monthly direct response marketing offers are pre-written for you on the topics pages above.

We just need two meetings a month to get this done. The first is your strategy call to make sure all this is making money and to plan your messaging so it’s extremely relevant.

Then, just show up on riverside.com to shoot your videos with us from your webcam or phone. We’ll handle everything for you after that. Invite a sponsor into your videos to pay 50% the monthly fee and clients get the expense of all this down to about $363 a month.

If you’re looking for a consistently repeatable, low-cost way to build your pipeline with people who know, like, and trust you, looking inward to your database in 2026 is where you should start, whether you hire us to execute this for you or not.

I invite you to book a call with us if you’re on the sidelines or watching us from afar. We’ll show you what’s working and even shoot a video with you for free so you can get comfortable with the process. You can grab a consultation here at www.getvyral.com/consultation

And if you’re a client, you know what to do. Just make sure you have a call scheduled with your Marketing Coach, and if you don’t, I promise you they are working to get it on the calendar with you. A few things you’ll see improved this year:

• Trackable QR codes on your video postcards
• Calling your past clients 4x a year to book meetings for you
• AI-generated B-roll that looks really good using Adobe Firefly
• One-time 10-day video lead conversion campaigns for PPC/Facebook
• Extremely custom, relevant scripts with the help of AI deep research
• Auto-Zapier syncing from your CRM to retargeting audiences/email list

Book a call with me here to talk about anything above: book.frankklesitz.com

With that, you’re all set to have a profitable, productive, and prosperous year. Thanks for reading my emails all these years, and I’ll continue to keep you updated from time to time on what’s working for everyone.

All the best,

Clients -

Two things…

First, I ask for your candid feedback on your service and results so I can provide appropriate annual employee feedback (giving praise where it’s due) and identify areas for improvement to work on in 2026. Would you please answer these nine brief questions with candid honesty before the end of the year?

I will review them with our team at our morning meetings. We will act on it. It will not be a waste of your time. Our job is to deliver consistency, quality, communication, and results for you.

Second, here’s what we’re working on in 2026…

1. More relevant content, faster. We’re using AI to bring in local news and niche insights to proven messaging. Expect more deeply relevant, problem-solving scripts and lead-generation emails next year, provided to you well in advance and approved by your coach, who knows you.

2. Useful monthly reports. You’ll know exactly how your marketing performed with an area to improve each month. It will be sent to you and your coach every four weeks to discuss on your strategy call.


3. Calling add-on service. We’re going to start personally emailing, calling, and texting your past clients 4x over a year to offer a phone call with you or to invite them to an event. It’s $10 a name per year. I’m hiring excellent English speakers to do this for you using an iPhone. This will turn engagements into real conversations, improving your ROI.


4. Excellent email performance. Your email account will be DKIM & SPF authenticated with “grey mail” suppressed every six months (people not opening your email) to make sure your deliverability stays 99%+ and stays in the primary inbox.

Thank you for being a client. I look forward to your feedback.

I hope your December is off to a good start. Mortgage rates are near 52-week lows with a 95% chance of a rate cut next week.

If you’re recruiting real estate agents to your brokerage or team, there’s excitement in the air that buyers are coming off the sidelines (and making it through closing).

We sent out a popular lead-generation email for our real estate recruiting clients that performed exceptionally well again in October: an invite to get your Home Buyer Presentation.

Our client Brett Jennings generated 82 agent submissions, Alissa Gamble 48 submissions, and James Goodman 33 submissions…the list goes on.

The premise is you reach out to your buyer leads, offering them a free buying strategy call to plan their move so they get the house they want for less. Dave Z in Phoenix does these presentations remotely via Zoom all week from PPC, and past leads in his database. 

(He’s leading a workshop in Phoenix this weekend to implement this if you want to come. He will give you a copy of his, and it’s the best I’ve seen in the industry.)

Here are what those submissions look like with the agent’s provided name, email, and phone number who requested to see what your buyer presentation looks like:

Here’s the script when an agent registers…

“Hi, I saw you downloaded my buyer presentation. I’d like to help you personalize it and answer any questions you have. Maybe we could work together someday, but I would like to earn your trust first. Would you like to schedule a time, and I can show you how I use it to close “x” buyer deals a year?”

And there you have it - high-quality agent recruiting appointments in your calendar.

Even though this was our October lead-generation campaign for agent recruiting, you can certainly still send it out. If you don’t have an email list of real estate agent peers who know you, the most effective way to fix that is to hire a list builder to research the contact information of all the agents who are your friends on Facebook.

We do that for you at Vyral Marketing now.

Here’s a webinar replay with our client, Tina Caul, on rebuilding your database on the listing side. She had over 200 real estate agents register to watch it. They are all being offered a free business planning call that may lead to a conversation to join her team or brokerage.

If you’re a client and want to get this recruiting message out, let us know. And if not, my offer always stands - we’ll send out one email to test how much business is sitting in your existing list for free. Then we can decide if working together makes sense.