I have exciting news if you want to recruit and retain experienced sales talent.

You are now welcome to invite your salespeople to your existing video shoots with your Marketing Coach. We’ll help them consistently make a weekly social media video.

Our clients who run sales teams asked us to create a frictionless and inexpensive way to help their salespeople proactively build their own brand on their own social media.

Here’s an example real estate agent recruiting letter with this value proposition.

The cost is $100 per agent. Month to month. No minimum.

We’ll send you a weekly peer-inspired one-minute video script every Friday, which you can optionally personalize and then send to your team to practice.

Invite them all to your next video shoot with us on riverside.com. We’ll shoot (4) one-minute videos for each person in a 20-minute dedicated block. We can help up to 6 agents per two-hour video shoot max.

They can log in to record using their webcam or mobile phone from anywhere. It’s also optional for them to attend the whole shoot; the 20-minute slots are pre-arranged.

You don’t need to attend the whole shoot, but it does create safety and camaraderie for your people when you do. It’s a good leadership activity and improves retention.

If you need more video shoots (for larger teams), we offer them at $200 each. Your people are also welcome to record on their own and upload their footage to us at any time. Please direct them to the “Upload Video” link on our website's homepage.

We’ll have all four videos professionally edited for everyone within a week and send them to each salesperson to schedule publication on their own social media.

We suggest you make posting a high-quality weekly video a part of your key sales behavior metrics to generate inbound, personally branded leads. Play your salespeople's videos at your next team meetings and publicly praise the best ones. Help them get better each week.

Videos are cut specifically for social media (around 1 minute long) with an hour of editing included for each. Additional editing time is offered at $25 an hour.

The goal is that this will help you hire and retrain experienced salespeople who want leverage. Give the scripts to your key recruits and invite them to your next shoot to record a free video with you. “Follow me”, we suggest you say. “I’ll show you exactly what to do by example.”

We ask that you make sure all your people are prepared to shoot great video.

You’re invited to a monthly Zoom mastermind just for our Teams clients to share strategies on becoming a better marketing leader. We share scripts, optimization tips, hashtags, trends, what’s working behind the scenes of everyone’s respective back-end TikTok, Instagram, YouTube platforms to become the #1 influencer in their niche.

Here are some role models in the real estate industry:

• Ken Pozek: https://www.youtube.com/@kenpozek/videos

• Living in Dallas Texas: https://www.youtube.com/@LIVINGINDALLAS

• Living In Houston Texas: https://www.youtube.com/@livinginhtx/videos

• Sell Your Home with Kati Spaniak: https://www.youtube.com/@KatiSpaniak

• Selling Greater Boston: https://www.youtube.com/@kimberleemeserve

I just returned from Jeff Glover’s Live Unreal event in Phoenix, which was exceptional.

I took notes specifically on what was shared to improve your video and database results. Much of this we implement for you as a client. If anything here piques your interest, let’s talk.

1. The Strategic Shift: Spoken Word vs. Written Word 

• “The spoken word will be more trusted than the written word by the end of the year.” This is largely driven by the evolution of search engines and AI. Because Google owns Gemini and YouTube, video content is prioritized in search results. Therefore, agents must produce video content to ensure AI recognizes them as authoritative figures.
  
  
• Agents who master video content now are considered to be 18 months ahead of the competition.
  
  
• Jeff predicts that ChatGPT will become the Yahoo of AI (an early pioneer that gets overtaken), while Gemini will become the dominant player.
  
  
• Because Google owns both Gemini and YouTube, the search engine prioritizes video content. AI platforms transcribe the audio from videos to verify that a real human is speaking.
  
  
• To rank in AI search results (where the AI gives a direct answer rather than a list of links), agents must produce video. The AI looks for repetition and proof of expertise, which is best demonstrated through video content that it can "listen" to and verify
  
  
• To improve on-camera skills, Jeff shared a technique called Video Play (just like phone role play). This involves writing a script, chanting it, and then recording it repeatedly on your phone in selfie mode until the delivery is natural and energetic.

• YouTube is the only platform worth using for long-form video (defined as six minutes or longer). Average View Duration - keeping viewers watching for 50-60% of the video - is the most critical metric for the algorithm. If you can hold an audience for 6 to 8 minutes of a 12-minute video, YouTube will aggressively suggest your content to new audiences
  
  
• Vyral Client Kelly Cook recommends starting a channel with these four specific video types:

I hope your year is off to a good start!

We have your entire 36-touch database nurture campaign ready to go for the year.

It’s 2 educational videos a month answering a commonly asked question (or telling a story), and 1 lead-generation campaign designed to spike response.

The whole goal is to help you book an extra 3 very high-quality appointments a month from your database that lead to an extra sale.  If you don’t see this in 90 days, we refund all your money. 

These topics work extremely well. There’s very little need to change them; however, we can create custom scripts for you anytime (we model videos working well for your competitors)

Here are our most popular annual content plans (with client examples):

• Real Estate Agent: https://www.getvyral.com/real-estate-agent
• Real Estate Recruiting: https://www.getvyral.com/real-estate-recruiter
• Mortgage: https://www.getvyral.com/mortgage-broker
• Property Management: https://www.getvyral.com/property-manager

When you record a video with us, we’ll make sure it goes on your YouTube (with a short), your blog, sent by email to your database, posted on all your social media, retargeted to your email list and website visitors, and sent via postcard with a QR code to your most valuable contacts.

Make sure to call the people watching it - we’ll send you the list.

When it comes to your monthly lead-generation campaign, just call the people who put their information into the web form we create for you to request your item of value.

For example, this month for our real estate clients, we have a very strong, relevant message going out for you to invite people to find out what their home is worth. This is one of the most popular lead-generation offers in residential real estate.

All the monthly direct response marketing offers are pre-written for you on the topics pages above.

We just need two meetings a month to get this done. The first is your strategy call to make sure all this is making money and to plan your messaging so it’s extremely relevant.

Then, just show up on riverside.com to shoot your videos with us from your webcam or phone. We’ll handle everything for you after that. Invite a sponsor into your videos to pay 50% the monthly fee and clients get the expense of all this down to about $363 a month.

If you’re looking for a consistently repeatable, low-cost way to build your pipeline with people who know, like, and trust you, looking inward to your database in 2026 is where you should start, whether you hire us to execute this for you or not.

I invite you to book a call with us if you’re on the sidelines or watching us from afar. We’ll show you what’s working and even shoot a video with you for free so you can get comfortable with the process. You can grab a consultation here at www.getvyral.com/consultation

And if you’re a client, you know what to do. Just make sure you have a call scheduled with your Marketing Coach, and if you don’t, I promise you they are working to get it on the calendar with you. A few things you’ll see improved this year:

• Trackable QR codes on your video postcards
• Calling your past clients 4x a year to book meetings for you
• AI-generated B-roll that looks really good using Adobe Firefly
• One-time 10-day video lead conversion campaigns for PPC/Facebook
• Extremely custom, relevant scripts with the help of AI deep research
• Auto-Zapier syncing from your CRM to retargeting audiences/email list

Book a call with me here to talk about anything above: book.frankklesitz.com

With that, you’re all set to have a profitable, productive, and prosperous year. Thanks for reading my emails all these years, and I’ll continue to keep you updated from time to time on what’s working for everyone.

All the best,

Clients -

Two things…

First, I ask for your candid feedback on your service and results so I can provide appropriate annual employee feedback (giving praise where it’s due) and identify areas for improvement to work on in 2026. Would you please answer these nine brief questions with candid honesty before the end of the year?

I will review them with our team at our morning meetings. We will act on it. It will not be a waste of your time. Our job is to deliver consistency, quality, communication, and results for you.

Second, here’s what we’re working on in 2026…

1. More relevant content, faster. We’re using AI to bring in local news and niche insights to proven messaging. Expect more deeply relevant, problem-solving scripts and lead-generation emails next year, provided to you well in advance and approved by your coach, who knows you.

2. Useful monthly reports. You’ll know exactly how your marketing performed with an area to improve each month. It will be sent to you and your coach every four weeks to discuss on your strategy call.


3. Calling add-on service. We’re going to start personally emailing, calling, and texting your past clients 4x over a year to offer a phone call with you or to invite them to an event. It’s $10 a name per year. I’m hiring excellent English speakers to do this for you using an iPhone. This will turn engagements into real conversations, improving your ROI.


4. Excellent email performance. Your email account will be DKIM & SPF authenticated with “grey mail” suppressed every six months (people not opening your email) to make sure your deliverability stays 99%+ and stays in the primary inbox.

Thank you for being a client. I look forward to your feedback.

I hope your December is off to a good start. Mortgage rates are near 52-week lows with a 95% chance of a rate cut next week.

If you’re recruiting real estate agents to your brokerage or team, there’s excitement in the air that buyers are coming off the sidelines (and making it through closing).

We sent out a popular lead-generation email for our real estate recruiting clients that performed exceptionally well again in October: an invite to get your Home Buyer Presentation.

Our client Brett Jennings generated 82 agent submissions, Alissa Gamble 48 submissions, and James Goodman 33 submissions…the list goes on.

The premise is you reach out to your buyer leads, offering them a free buying strategy call to plan their move so they get the house they want for less. Dave Z in Phoenix does these presentations remotely via Zoom all week from PPC, and past leads in his database. 

(He’s leading a workshop in Phoenix this weekend to implement this if you want to come. He will give you a copy of his, and it’s the best I’ve seen in the industry.)

Here are what those submissions look like with the agent’s provided name, email, and phone number who requested to see what your buyer presentation looks like:

Here’s the script when an agent registers…

“Hi, I saw you downloaded my buyer presentation. I’d like to help you personalize it and answer any questions you have. Maybe we could work together someday, but I would like to earn your trust first. Would you like to schedule a time, and I can show you how I use it to close “x” buyer deals a year?”

And there you have it - high-quality agent recruiting appointments in your calendar.

Even though this was our October lead-generation campaign for agent recruiting, you can certainly still send it out. If you don’t have an email list of real estate agent peers who know you, the most effective way to fix that is to hire a list builder to research the contact information of all the agents who are your friends on Facebook.

We do that for you at Vyral Marketing now.

Here’s a webinar replay with our client, Tina Caul, on rebuilding your database on the listing side. She had over 200 real estate agents register to watch it. They are all being offered a free business planning call that may lead to a conversation to join her team or brokerage.

If you’re a client and want to get this recruiting message out, let us know. And if not, my offer always stands - we’ll send out one email to test how much business is sitting in your existing list for free. Then we can decide if working together makes sense.

For those of you who are listing property, this is your reminder to send out your invite to download your newly published Fall 2025 Home Selling Guide soon.

This is your November lead-generation campaign: https://www.getvyral.com/real-estate-agent

You can get the guide from Keeping Current Matters with a free trial - a shout-out to them for their great service. Highly recommended.

We’ll create a landing page and send a direct-response style email to your past clients, sphere, and lead nurtures with an invitation to download it. Here's an example.

We recommend you write a social media post as well. Bonus points if you spend a few dollars on retargeting it to your recent website visitors and the people in your current CRM. We’ll set that up for you. 

The download opt-ins are sent to your email immediately. Simply reply with the PDF and offer them a free home-selling strategy call if they are interested in selling their home.

I want to recognize Monique Walker for sending this out on November 7 and generating 17 leads from it. On average, for every 10 downloads, you get 3 appointments and 1 sale.

Here's what that looks like:

Remember, these are high-value contacts in your existing list, not cold leads.

These “free guide” lead magnet campaigns are a timeless staple of direct response marketing. Fisher Investments built a billion-dollar company by advertising their 15-minute retirement plan guide. (Their funnel is phenomenal)

If you’re a client, please work with your coach to get this out, personalized for your market. And if you’re not, contact us for a free trial. We’ll send it out at no charge.

Have a great week.

Clients - 

A quick update for you on our new calling assistant add-on program.

We've found we get the best results when we call your past clients 4x a year; rounded out with any high-quality leads or sphere contacts added to it.

Here it is: www.getvyral.com/appointments

We charge $10 per name per year to ensure they all receive a high-quality message from your company via phone, email, voicemail, and text, including an offer for response, roughly every 90 days.

For example, 300 high-quality names would cost $3,000. We'll schedule the 4 times a year upfront with your approved messages. Then, it's set it and forget it. 

We'll add the dates to your calendar with an all-day Google meeting request invite and ask for messaging tweaks a few days before we start.

We've learned the best way to call/text is to use iPhones on an Ultimate Unlimited plan, set up here in America, and then shipped internationally for your calling assistant. I'm meeting with your call team in person in early November, and then we'll have all systems go to do this correctly at the highest level.

I also want you to speak with your calling assistant on the phone before buying, so you're 100% confident in their phone skills and English. They will call you and introduce themselves. Please call them back and have a brief conversation before pulling the trigger; I want you to have full peace of mind with these calls.

So that's the plan - stay tuned. I'm retooling the team for this model and to use their new iPhones

I wanted to share a webinar recording from yesterday with Nick Krautter, the author of The Golden Handoff.

It's about how to build your database by buying past client relationships from agent peers who are open to a passive income exit strategy through a referral fee selling-financing arrangement.

https://www.getvyral.com/blog/webinar-how-to-execute-the-golden-handoff-to-grow-your-real-estate-business

It's a strong strategy to build your database without any upfront cost or risk. The full replay is on the post above without any opt-in.

Once you execute it and the retiring agent introduces you, just send their database over to us and we'll put them on your marketing plan.

Enjoy!

I'll be at eXpCon in Miami next week. If you're in town, let me know.

I'm down in San Diego this week, getting ready for our mastermind event Oct 2-3.

On the drive out, I spoke with a new client on the phone who hired us to help him double his home sales. He’s selling 25 homes a year – and wants to sell fifty homes a year.

It takes him three appointments to get a closed deal, so he needs to go on 150 appointments a year (roughly three a week) with someone who is open to hiring him as their Realtor.

We set up three pillars to reach this goal…

1. Past Clients / Sphere – Everyone who knows him is going to get 2 videos and 1 lead-generation message a month by email, social media, and retargeting (including a postcard to his top contacts). This is in addition to the home value drips from his CRM. This is what that looks like with us. His assistant will call everyone on the list to offer a moving strategy call with him 2x/year. 

2. Online Buyer Leads – He spends $2,000 a month on PPC buyer leads with the help of a lender. To get these strangers to take an appointment with him after they opt in, he’s going to send them 10 hyper-relevant videos to warm them up. An assistant will then call to offer a home-buying strategy call. We're going to help him make the videos at no extra charge.

3. Targeted Zip Codes – He’s going to target downsizers in 4%+ turnover zip codes who have lived there for 15+ years to invite them to a home-selling workshop. He will teach one class a month for each zip code at a local library (also livestreamed on Zoom). An assistant will make the invites, along with YouTube ads targeting homeowners and cold emails from Eventbrite. We will shoot and edit the ad for him.

The key is that our client agreed to delegate the one-to-one appointment setting work and use his newly freed-up time to communicate one-to-many. This way, a calling assistant can handle offering and scheduling meetings, since they are reaching out to people who know him.

So there you have it - a plan to book three appointments a week. He loved the simplicity of it because he told me he can’t make any more calls himself (and he’s in the financial position to buy back some time). It’s now just a matter of removing distractions and executing it every day...and growing as a better teacher and manager.

We agreed to share the risk that he will set at least six additional appointments in the next 90 days as we build the systems out. If all goes to plan, I’ll post an interview with him and his results after a year on this page.

Our real estate agent clients have been sending out a call to action this month to join their VIP Buyer List. See the September topics here: www.getvyral.com/topics

It's working really well given the uptick in buyer interest.

The premise is simple - if you register for free (we provide the landing page), you'll be among the first to know about upcoming listings and inventory not yet on Zillow.

When the buyer registers, you then call them back to assess their motivation, review their Buy Box, obtain proof of funds, and request a light buyer's agency agreement.

Now you can confidently say, "I may have a buyer for your home, please call me to see what they will pay you" in targeted seller lead-generation marketing.

(That is the #1 seller lead-generation message of all time)

I want to share a story about a client who asked us to grow his Utah brokerage.

Here’s the agent training blog we built and run for him: www.KWUtahCoach.com. That’s designed to nurture his existing agent relationships into appointments.

However, Josh needed help building his database of agents likely to switch brokerages soon. We ran that list on Courted.io, and 988 perfect-fit agents matched their criteria; a few years in the business, selling a handful of deals a year.

These agents do not know Josh. He is a stranger to them. It’s a very cold list.